The AFL Consumer Products New Licensee Application window has now closed for the 2024 AFL Season.

New applications for the 2025 AFL Season opened in January of 2024.

The AFL Consumer Products Program strives to be the #1 Australian Sports Licensing Program locally, and an emerging brand globally. Delivering a fan focused, accessible and exciting program to AFL and Club members, fans, supporters and partners.

If you would like further information about our program, please click here to review our Standard Licensing Application Form.

AFL Consumer Products