The AFL ’s relationship with its major corporate partners is essential to the long-term growth of the game. These partnerships assist the game at every level — from the junior to the elite. The AFL also shares revenue earned through major sponsorships among clubs in keeping with the competition ’s equalisation policy. Corporate sponsorships assist in the development and quality of Australian Football participation programs.

AFL Corporate Chart (.pdf)

footy, oh what a feeling!

"Just like the AFL, Toyota is proudly Australian. We're number one in our field, have a winning culture and we’re driven by inspiration and passion. Toyota has long been an iconic brand, with a reputation for quality and dependability, and we are also committed to building exciting and inspirational products. Toyota is not only the Premier Partner of the AFL, but we strive to continually add value to the game - from our commitment to grassroots footy to our involvement in the Brownlow and Grand Final at the MCG. Toyota loves football and we look forward to helping the AFL deliver another successful season."

The Coca-Cola business has been a long standing partner of the AFL and since 1995 has supported the game at all levels from grassroots to the elite. Coca-Cola has chosen to build on its traditional connection to AFL by focusing on the fans through its Coca-Cola and Coca-Cola Zero brands. It is also committed to supporting the performance of the AFL's athletes through its Sports Drink Powerade. Powerade is Australia's leading Sports Drink and works closely with the AFL, its clubs and its players to assist in Sports & Hydration leadership and innovation.   www.powerade.com.au

Carlton Natural Blonde – The Future Of Beer

The Carlton Brewery continues its support for footy in 2009, an association that stretches back more than 100 years. Carlton can trace its support of Australian Football back to the 1800s, and this season a new member of the Carlton family will be lacing up the boots and heading into the forward line: Carlton Natural Blonde. A great tasting, low carb beer from the trusted Carlton master brewers, Carlton Natural Blonde will be seen everywhere throughout the home and away season. Be sure to check out   www.carltonnaturalblonde.com.au

Qantas was founded in the Queensland outback in 1920 and is Australia's largest domestic and international airline. Over the years Qantas has built a reputation for excellence in safety, operational reliability, engineering and maintenance and customer service. Qantas is proud to be the official airline of the AFL. Now in the fifth year of alliance, Qantas assists both teams and officials with all their domestic travel requirements.

The National Australia Bank has partnered with the AFL to develop the next generation of champions and to support the development of grass roots football across Australia. From 2006, National Australia Bank will be the naming rights sponsor of NAB AFL Auskick, the AFL Rising Stars Program and the Pre-Season Competition. The Pre-Season Competition will be known as the NAB Cup. NAB AFL Auskick is the Australian Football League’s key introductory program for primary school-aged children and their families. The NAB AFL Auskick program provides boys and girls with a fun and safe Australian Football experience that serves as an introduction to a lifetime of involvement in the game. The NAB AFL Rising Stars Program is a talent identification and development program from grass roots through to the elite level that comprises the following elements:. NAB AFL Rising Star Medal; NAB AFL Draft; NAB AFL Draft Camp; NAB AFL Under 18 Championships; AIS -AFL Academy; NAB AFL Under 16 Championships. The AFL Pre-Season Competition is a truly national competition that is held in every state and territory across Australia, including regional locations that otherwise do not have the opportunity to attend elite sport. It has always been the showcase to see vibrant, talented new players on show for the first time – players who have progressed through the ranks of the NAB AFL Rising Stars Program.

BigPond provides the best on-line footy experience available - 24 hours a day seven days a week. BigPond customers get great AFL content as part of their standard monthly subscription fee and that includes match replays, match highlights and quarter-by-quarter video news updates, as it happens. And for BigPond ADSL and cable broadband customers, AFL broadband content does not contribute to monthly usage allowances. afl.com.au is by far the most popular sports website in Australia and is growing every week.

Sony Computer Entertainment Australia (SCE Aust.), better known as PlayStation, is responsible for the distribution, marketing, sales and network support of PlayStation software and hardware in Australia and New Zealand. The PlayStation 3 is the "Flagship" product offering true High Definition gaming, movies and music along with internet connectivity, digital storage and a host of other features. The PlayStation Portable offers all this in a mobile device. The range of software now available on the PS3, PSP and PS2 is extensive and offers something for everyone, from 8 - 80.

Betfair is the world’s largest betting exchange and has been licensed in Australia since February 2006. We are the only Approved Sports Betting Operator of many of Australia’s largest sporting bodies, and have been a commercial partner of the AFL since 2005. With over 1 million customers worldwide, Betfair offers on-line and telephone punters unrivalled value, flexibility and choice with the highest standards of customer service. You can bet over the telephone with Betfair while a match is taking place and unlike some big bookmakers, we won’t charge you an account keeping fee if you decide to take a break for a while. Before putting your hard-earned on your favourite team, make sure you check out Betfair’s prices.

TAB Sportsbet, Australia's only Government Approved National Sports Bookmaker, is proud to be involved with Australia's national game. With over 3,500 retail outlets across every State and Territory of Australia and more than one million telephone and internet Account holders, TAB Sportsbet provides a convenient way for every footy fan to have a flutter on their favourite team. With an unsurpassed reputation for the highest levels of integrity, TAB Sportsbet offers a comprehensive range of fixed price betting options on every AFL game and major award including the Brownlow Medal. FootyTAB, a form of tote betting where the dividend is not calculated until the round is complete, is also available at your local TAB.

Tatts Group has been a partner of the AFL for over eight years and is proud of its on-going support for Australia's favourite game. Tatts Group is a provider of diversified networked gambling services and continues to lead the way in the delivery of some of Australia's most popular wagering, gaming and lottery products. Our UNiTAB network in Queensland, South Australia and the NT provides totalisator and fixed odds betting on racing and sports and is available on-line through TABonline.com.au. Our Lottery network in Victoria, Queensland, Tasmania, NT and the ACT accounts for over 50% of national lottery sales and continues to produce millionaires through our established products including Tattslotto, Powerball and Oz Lotto, which are also available on-line via tattersalls.com.au.

There is much to love about Melbourne. Just ask the locals. This sophisticated world city in the south-east corner of mainland Australia inspires a deep passion in those lucky enough to live here. They love its vibrant energy, staggering array of events, choice of restaurants, funky boutiques, café-filled laneways, cool bars, unbeatable galleries, luscious parks and village-like inner suburbs, each with its own special character. With greater than 72,000 residents and 7200,000 workers, shoppers and visitors, Council is the guardian and administrator of the City of Melbourne. It has a local, national and international role in stimulating and shaping Melbourne as the 'world's most liveable city'. It does this by building partnerships with the community, business and government to promote the growth, prosperity and quality of Melbourne. It also has a strong commitment to ensure excellence in serving its direct customers, ratepayers and, it its role as Capital City of Victoria, the wider community.

Caltex and the AFL became Official Partners at the beginning of 2007. As the largest refiner and marketer of petroleum products in Australia with operations in all states and territories, and as the Official Fuel Partner of the AFL, Caltex supports high performance all round. During the 2007 Toyota AFL Final Series, Caltex fueled the match day balls with their premium high performing brand Vortex. The Caltex vision is to be the Australian oil refining and marketing company most admired for its people, partnership and performance. In the intensely competitive petroleum products market in Australia, Caltex has achieved the leading position in market share for transport fuels and is the number one convenience store operator through the national Star Mart and Star Shop network.

In 2003, the AFL and the InterContinental Hotels Group entered into an agreement that saw the InterContinental Hotels Group named the official hotel of the AFL. With an outstanding reputation as one of the world’s great hotel chains and the benefit of a strong history of sporting involvement, the InterContinental Hotels Group was a natural fit with the AFL. The partnership shows every sign of being highly successful, especially given the groups experience worldwide with other sporting organisations. As part of the relationship, the Intercontinental Hotel Group accommodates for the needs of all AFL clubs, officials and staff in its InterContinental Hotels, Holiday Inns and Crowne Plazas around Australia.

Origin, working together with the AFL to reduce the impact on our environment. In a ground breaking initiative, the AFL and several Clubs have partnered with Origin to be the first sporting league in the world to become carbon neutral. With Origin’s help, by 2009, approximately 120,000 tonnes of greenhouse gas emissions created by AFL House, the NAB Cup and Toyota Premiership Season and Finals Series will be offset by activities such as investment in renewable energy and energy efficiency. It’s the equivalent of taking 25,000 cars off the road or planting 500,000 trees! It’s just one of the ways we’re working towards a sustainable future for all Australians. Together we can make a difference.

Since 1880, the Sherrin brand (owned by Spalding) has been inextricably linked with not only the VFL/AFL but all grass roots Football Leagues across Australia. Sherrin is the Official Ball of the AFL and has become an Australian icon in its own right. Sherrin produces around 80,000 leather footballs a year from its Victorian factory and all footballs are made to exacting AFL requirements.

The AFL and Army share a lot in common; courage, initiative and teamwork. In 2007, the Army Award was established to recognise individual acts on the football field which reflected these shared values. Like the AFL, the Army nurtures and develops its people on both an individual and team basis and allows the talents of its individuals to shine. The inaugural winner of the award was Essendon’s Alwyn Davey whose inspirational effort was voted the finest example of courage, initiative and teamwork in 2007. Now in its second year, the Award continues to establish itself as a valued and much sought after accolade supported by the 2008 Army Award ambassador, Glenn Archer. Click here to visit the 2008 AFL Army Award mini site.

Bringing expertise in Swiss timing to Australia’s most loved sport, TISSOT are proud to be the official timekeepers of the AFL and the official watch of the AFL. TISSOT embodies over 150 years of innovation and Swiss watch making tradition. As a leader in the traditional Swiss watch segment, its mission is to offer a range of high quality timepieces to a broad public and at an attractive price. TISSOT emphasises a number of sporting values including the quest for performance, precision and pushing oneself to the limit. The Swiss Timing games controller console which is now being used at all AFL matches is used globally to accurately time events and control scoreboards for many sporting disciplines. TISSOT has a celebrated history of sports timekeeping globally, taking its sports sponsorship programs into the new millennium as official timekeepers and partners at an international level in the major disciplines: MotoGP, NASCAR, Cycling, Ice Hockey, Fencing and now the AFL, as well as partnering sports events at a local level in almost 150 countries globally.

As part of our commitment to a healthy and active Australia, Gribbles Pathology is proud to partner with the AFL. Gribbles Pathology is committed to providing doctors and patients with the best Diagnostic Pathology services. Gribbles Pathology, and its divisions, processed in excess of 3.8 million patient tests in Australia and some 4 million offshore in 2007/2008. All Gribbles Pathology laboratories are staffed with specialist pathologists and dedicated laboratory scientific teams. With innovative IT solutions for doctors and state-of-the-art communication systems in all of our courier vehicles, Gribbles Pathology ensures the rapid turnaround of patient results. By providing over 120 regionally located patient collection centres you can rest assured that our staff will provide friendly and reliable service, every time.

KPMG is the global network of professional services firms of KPMG International. Our member firms provide audit, tax and advisory services in more than 140 countries through over 135,000 industry focused, talented professionals.

In Australia, we operate nationally across 13 offices with over 4,500 people. Our local experience, enhanced by the technical and industry knowledge of our global network, means we have a deep understanding of our clients' businesses.

With a shared commitment to deliver value for the benefit of our clients and communities, KPMG is proud to be a supporter of the AFL in 2009.

Cadbury is a company with a long history in Australia and a passionate commitment to making everyone feel happy. Cadbury Dairy Milk® chocolate remains the most popular moulded chocolate bar in Australia; however there are always rising stars joining the Cadbury Hall of Fame. People are just as passionate about their football teams as they are about their favourite chocolate bar. Maybe it even has something to do with the team colours? Whether they’re Kangaroo supporters who love Cadbury Dream®, Bulldogs fans who adore Boost® Bars or Collingwood followers who eat Liquorice Allsorts, there’s a Cadbury selection for every football supporter out there.

Panasonic is proud to showcase its High Definition credentials as the official consumer electronics partner of the AFL and Network Ten’s AFL High Definition broadcast partner and Player of the Match Award sponsor.

High definition is without peer for sports viewing. The AFL and Network Ten, through its coverage on ONE HD, provides the perfect platform for Panasonic to present its HD expertise and products such as its HD VIERA TVs and Recorders.

Like all fast-moving action, you’ll see AFL at its very best on a High Definition Panasonic VIERA Plasma.

Snackbrands Australia is a new promotional partner of the AFL. Snackbrands Australia is a young, 100% Australian owned and operated company, having recently acquired some of Australia’s iconic snackfood brands such as Thins, Samboys, Kettles, CC’s, French Fries, Cheezels and more. We are proud of these brands and keen to maintain their place in the hearts and minds of Australians. At Snackbrands we are customer and consumer focused and will deliver this with our dedicated values of being: Passionate, Innovative, Accountable, Adaptable, Collaborative and Dynamic. At Snack Brands Australia we recognise the important role we can play in helping Australians pursue a healthy active lifestyle.