The AFL ’s relationship with its major corporate partners is essential to the long-term growth of the game. These partnerships assist the game at every level — from the junior to the elite. The AFL also shares revenue earned through major sponsorships among clubs in keeping with the competition ’s equalisation policy. Corporate sponsorships assist in the development and quality of Australian Football participation programs.
AFL Corporate Chart (.pdf)
Toyota
footy. oh what a feeling!
"Just like the AFL, Toyota is proudly Australian. We're number one in our field, have a winning culture and we’re driven by inspiration and passion. Toyota has long been an iconic brand, with a reputation for quality and dependability, and we are also committed to building exciting and inspirational products. Toyota is not only the Premier Partner of the AFL, but we strive to continually add value to the game - from our commitment to grassroots footy to our involvement in the Brownlow and Grand Final at the MCG. Toyota loves football and we look forward to helping the AFL deliver another successful season."
Coca-Cola
The Coca-Cola business has been a long standing partner of the AFL and since1995 has supported the game at all levels from grassroots to the elite. Coca-Cola has chosen to build on its traditional connection to AFL by focusing on the fans through its Coca-Cola and Coca-Cola Zero brands. It is also committed to supporting the performance of the AFL's athletes through its Sports Drink Powerade. Powerade is Australia's leading Sports Drink and works closely with the AFL, its clubs and its players to assist in Sports & Hydration leadership and innovation.
www.powerade.com.au
Foster's Australia
Carlton Draught – the beer behind footy since 1864
Foster's Australia kicked-off the 2004 Aussie Rules season by renewing Carlton Draught’s long-term commitment to football across Australia. Carlton Draught is the “official beer of the AFL” reinforcing a relationship that spans more than 100 years. Foster's Australia involvement with the code is widespread. They sponsor 14 of the 16 AFL clubs plus a variety of individual players and is also involved in the sport at a grass roots level through its support of country and regional leagues. The relationship between Australian Rules Football and Foster's Australia is unique. There are few sponsors or sports in Australia that can proudly claim a great, long-standing relationship that has existed for more than a century. In addition to its proud association with AFL through its brand Carlton Draught, Foster's Australia is the official beverage supplier to the AFL – providing beer, wine, spirits, pre-mixed spirits and cider to all official AFL events and functions.
Qantas
Qantas was founded in the Queensland outback in 1920 and is Australia's largest domestic and international airline. Over the years Qantas has built a reputation for excellence in safety, operational reliability, engineering and maintenance and customer service. Qantas is proud to be the official airline of the AFL. Now in the third year of alliance, Qantas assists both teams and officials with all their domestic travel requirements.
NAB
The National Australia Bank has partnered with the AFL to develop the next generation of champions and to support the development of grass roots football across Australia. From 2006, National Australia Bank will be the naming rights sponsor of NAB AFL Auskick, the AFL Rising Stars Program and the Pre-Season Competition. The Pre-Season Competition will be known as the NAB Cup. NAB AFL Auskick is the Australian Football League’s key introductory program for primary school-aged children and their families. The NAB AFL Auskick program provides boys and girls with a fun and safe Australian Football experience that serves as an introduction to a lifetime of involvement in the game. The NAB AFL Rising Stars Program is a talent identification and development program from grass roots through to the elite level that comprises the following elements:. NAB AFL Rising Star Medal; NAB AFL Draft; NAB AFL Draft Camp; NAB AFL Under 18 Championships ; AIS -AFL Academy; NAB AFL Under 16 Championships. The AFL Pre-Season Competition is a truly national competition that is held in every state and territory across Australia, including regional locations that otherwise do not have the opportunity to attend elite sport. It has always been the showcase to see vibrant, talented new players on show for the first time – players who have progressed through the ranks of the NAB AFL Rising Stars Program.
BigPond
BigPond provides the best on-line footy experience available - 24 hours a day seven days a week. BigPond customers get great AFL content as part of their standard monthly subscription fee and that includes match replays, match highlights and quarter-by-quarter video news updates, as it happens. And for BigPond ADSL and cable broadband customers, AFL broadband content does not contribute to monthly usage allowances. afl.com.au is by far the most popular sports website in Australia and is growing every week.
SONY
Sony is at the forefront of developing technology to shoot and display high definition (HD) TV. So a partnership between Sony, the AFL and Network Ten is a marriage made in footy heaven. Network Ten uses Sony HD cameras to capture every Saturday primetime game plus all the finals, with almost four times the detail of standard TV cameras. So when viewed live on HD TVs such as those from Sony’s BRAVIA range, the AFL becomes a Full On experience: sharper action, more vivid colours, and realistic images; bringing fans at home closer to the game than ever. With 1080p resolution images and 5.1 surround sound audio you will experience AFL in your loungeroom like never before.
SONY Computer Entertainment
The partnership between Sony Computer Entertainment Australia (SCE Aust.) and the AFL includes sponsorship of the AFL Umpire Uniforms. In addition tsupporting the on field game SCE Aust. has also signed a publishing agreement with Melbourne based game development studio IR Gurus Interactive and is now working closely with the AFL and the games development studio to produce a premium AFL 'game' for PlayStation 2. SCE Aust. is responsible for the distribution, marketing, sales and network support of PS one®, PlayStation®2 PlayStation Portable® and PLAYSTATION®3 software and hardware in Australia and New Zealand.
Betfair
Betfair is the world’s largest betting exchange and has been licensed in Australia since February 2006. We are the only Approved Sports Betting Operator of many of Australia’s largest sporting bodies, and have been a commercial partner of the AFL since 2005. With over 1 million customers worldwide, Betfair offers on-line and telephone punters unrivalled value, flexibility and choice with the highest standards of customer service. You can bet over the telephone with Betfair while a match is taking place and unlike some big bookmakers, we won’t charge you an account keeping fee if you decide to take a break for a while. Before putting your hard-earned on your favourite team, make sure you check out Betfair’s prices.
TAB Sportsbet
TAB Sportsbet, Australia's only Government Approved National Sports Bookmaker, is proud to be involved with Australia's national game. With over 3,500 retail outlets across every State and Territory of Australia and more than one million telephone and internet Account holders, TAB Sportsbet provides a convenient way for every footy fan to have a flutter on their favourite team. With an unsurpassed reputation for the highest levels of integrity, TAB Sportsbet offers a comprehensive range of fixed price betting options on every AFL game and major award including the Brownlow Medal. FootyTAB, a form of tote betting where the dividend is not calculated until the round is complete, is also available at your local TAB.
Tatts Group
Tatts Group has been a partner of the AFL for over 7 years and is proud of its on-going support for Australia's favourite game. Tatts Group is a provider of diversified networked gambling services and continues to lead the way in the delivery of some of Australia's most popular wagering, gaming and lottery products. Our UNiTAB network in Queensland, South Australia and the NT provides totalisator and fixed odds betting on racing and sports and is available on-line through TABonline.com.au. Our Lottery network in Victoria, Queensland, Tasmania, NT and the ACT accounts for over 50% of national lottery sales and continues to produce millionaires through our established products including Tattslotto, Powerball and Oz Lotto, which are also available on-line via tattersalls.com.au.
City of Melbourne
There is much to love about Melbourne. Just ask the locals. This sophisticated world city in the south-east corner of mainland Australia inspires a deep passion in those lucky enough to live here. They love its vibrant energy, staggering array of events, choice of restaurants, funky boutiques, café-filled laneways, cool bars, unbeatable galleries, luscious parks and village-like inner suburbs, each with its own special character. With 58,000 residents and 660,000 workers, shoppers and visitors, Council is the guardian and administrator of the City of Melbourne. It has a local, national and international role in stimulating and shaping Melbourne as the 'world's most liveable city'. It does this by building partnerships with the community, business and government to promote the growth, prosperity and quality of Melbourne. It also has a strong commitment to ensure excellence in serving its direct customers, ratepayers and, it its role as Capital City of Victoria, the wider community.
Caltex
Caltex and the AFL became Official Partners at the beginning of 2007. As the largest refiner and marketer of petroleum products in Australia with operations in all states and territories, and as the Official Fuel Partner of the AFL, Caltex supports high performance all round. During the 2007 Toyota AFL Final Series, Caltex fueled the match day balls with their premium high performing brand Vortex. The Caltex vision is to be the Australian oil refining and marketing company most admired for its people, partnership and performance. In the intensely competitive petroleum products market in Australia, Caltex has achieved the leading position in market share for transport fuels and is the number one convenience store operator through the national Star Mart and Star Shop network.
InterContinental Hotels Group
In 2003, the AFL and the InterContinental Hotels Group entered into an agreement that saw the InterContinental Hotels Group named the official hotel of the AFL. With an outstanding reputation as one of the world’s great hotel chains and the benefit of a strong history of sporting involvement, the InterContinental Hotels Group was a natural fit with the AFL. The partnership shows every sign of being highly successful, especially given the groups experience worldwide with other sporting organisations. As part of the relationship, the Intercontinental Hotel Group accommodates for the needs of all AFL clubs, officials and staff in its InterContinental Hotels, Holiday Inns and Crowne Plazas around Australia.
Origin Energy
Origin, working together with the AFL to reduce the impact on our environment. In a ground breaking initiative, the AFL and several Clubs have partnered with Origin to be the first sporting league in the world to become carbon neutral. With Origin’s help, by 2009, approximately 120,000 tonnes of greenhouse gas emissions created by AFL House, the NAB Cup and Toyota Premiership Season and Finals Series will be offset by activities such as investment in renewable energy and energy efficiency. It’s the equivalent of taking 25,000 cars off the road or planting 500,000 trees! It’s just one of the ways we’re working towards a sustainable future for all Australians. Together we can make a difference.
Spalding
Since 1880, the Sherrin brand (owned by Spalding) has been inextricably linked with not only the VFL/AFL but all grass roots Football Leagues across Australia. Sherrin is the Official Ball of the AFL and has become an Australian icon in its own right. Sherrin produces around 80,000 leather footballs a year from its Victorian factory and all footballs are made to exacting AFL requirements.
Defence Force Recruiting
The AFL and Army share a lot in common; courage, initiative and teamwork. In 2007, the Army Award was established to recognise individual acts on the football field which reflected these shared values. Like the AFL, the Army nurtures and develops its people on both an individual and team basis and allows the talents of its individuals to shine. The inaugural winner of the award was Essendon’s Alwyn Davey whose inspirational effort was voted the finest example of courage, initiative and teamwork in 2007. Now in its second year, the Award continues to establish itself as a valued and much sought after accolade supported by the 2008 Army Award ambassador, Glenn Archer. Click here to visit the 2008 AFL Army Award mini site.
Medibank
Medibank Private, one of Australia's leading private health insurance funds, is proud to join with the AFL and Netball Australia to tackle the vital issues of inactivity and poor nutrition amongst children. Through the Medibank Private 1Seven program we are directly addressing the challenges of getting children to move more and eat well by teaching healthy habits that will last a lifetime. With our research finding that inactivity alone costs our health system over $1.5 billion a year, this is a fight that Australia cannot afford to lose. Medibank Private is the health fund of choice for almost three million Australians. We provide great value private health cover for singles, couples and families of all ages. Medibank Private also offers great value Travel Insurance and Life Insurance. Find out more, visit us at one of our Retail Centres, at www.medibank.com.au or call 132 331.
Tissot
Bringing expertise in Swiss timing to Australia’s most loved sport, TISSOT are proud to be the official timekeepers of the AFL and the official watch of the AFL. TISSOT embodies over 150 years of innovation and Swiss watch making tradition. As a leader in the traditional Swiss watch segment, its mission is to offer a range of high quality timepieces to a broad public and at an attractive price. TISSOT emphasises a number of sporting values including the quest for performance, precision and pushing oneself to the limit. The Swiss Timing games controller console which is now being used at all AFL matches is used globally to accurately time events and control scoreboards for many sporting disciplines. TISSOT has a celebrated history of sports timekeeping globally, taking its sports sponsorship programs into the new millennium as official timekeepers and partners at an international level in the major disciplines: MotoGP, NASCAR, Cycling, Ice Hockey, Fencing and now the AFL, as well as partnering sports events at a local level in almost 150 countries globally.
Skins
SKINS™ is a relatively new partner of the AFL, however we share the commitment to be the number one in our respective field. A five-year-old Australian performance compression apparel company offering unique therapeutic and medical technology to all Australian footballers and athletes in general with no comparison anywhere in the world. SKINS™ is the only sports compression wear that can attest to having independent scientific testing conducted on their garments including two published studies demonstrating the following benefits from wearing SKINS™: Oxygen is delivered to the muscles quicker, removes lactic acid build up faster, reduces post exercise muscle soreness, increases time length to exhaustion by 30%, increases strength and power by 10%, improves endurance by 15% and decreases flight leg edema (less flight fatigue between games). Using the SKINS™ products for Recovery, Training, and Competition will have an immediate effect on your ability to recover between competition.