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The AFL invites fans to design a cover for the AFL Record. The winning entry will grace the cover of the round 23 issue. Here’s your challenge as part of our cover contest: our editorial team will be looking back on the ‘best of the best’ of season 2017. Your brief is to create a visual capturing and encapsulating the best games, goals, marks and players of 2017. 

Submit your designs to before 5pm, August 18, 2017.

All the information needed to enter is here.


The brief is to design a cover for the round 23 issue of the AFL Record with the theme: 2017 ‘Best of the Best’.

The SUBJECT is the ‘best of’ the 2017 season, including games, goals, marks and players. Ideally, we’re looking for a conceptual cover with a strong, impactful visual idea. We value originality and surprise. 


The competition is open to all – anyone and everyone.


There is no entry fee.

There is no limit to the number of entries.

Entries should be emailed to 

Or sent to:
AFL Record Design Competition
AFL House, 140 Harbour Esplanade, Docklands,
VIC 3008, Australia

Closing date for entries: 5pm, Friday, August 18, 2017.

Your entry MUST contain the following information: Name, address, phone number, email address and a brief description of your image sources (state clearly which images are sourced from a third party and which are your own creation):


Page size: 275mm(H) x 210mm(W)
Bleed: 5mm
Resolution: 300dpi

Your cover design must contain the following items:

The AFL Record masthead, the AFL Premiership logo and the Round details which should appear as shown on the templates supplied (size and position), although the colour and graphic treatment of the masthead is free for your interpretation. For instance, you may wish to include a graphic within the masthead type.

It is expected all entries will include an illustration or photographic image plus text (you write the cover lines).

Templates are available for download from the links below.

The choice of typefaces, illustrations, etc. is free. The design may be assembled using digital imaging techniques, though all of the elements may not necessarily have a digital origin. The design should be created using a page make-up, image editing or illustration application. Entries must be submitted as digital files. These will be used for judging. 

The digital files should be supplied as high-quality 300dpi TIFF, PSD, JPEG or PDF.


Step 1
Download the AFL Record cover template by clicking the link below. We have also put together a selection of player images to get you started.

Step 2
Now you have the AFL Record cover template, you can either choose to print this out and design your cover by hand OR you can design directly from your computer using Photoshop, Illustrator or InDesign. What you put on your cover is completely up to you, based on the brief provided. 

Once you’re happy with your finished cover, email it to or post it to AFL House.



Download the templates and player imagery using the links below


Conditions of entry

AFL Media reserves the right to disqualify art work entries if they are deemed inappropriate and offensive in nature. Entries will be assessed and judged by AFL Media. The judges’ decision is final and no discussion will be entered into. Entries will be judged on artistic merit, including quality of the image, overall design and content. Artworks must be submitted electronically in JPEG format. The digital file must be print quality and proportioned in dimension and output to 275x210mm. The digital file size must be 300dpi. Works must be submitted as a digital file and must be the original work of the person(s) whose name(s) appears on the entry form. All entries must be the original work of the entrant, any works that infringe copyright may be disqualified and the entrant will be required to indemnify AFL Media for any costs incurred due to the breach of copyright. Closing date for receipt of entries is 5pm, Friday, August 18, 2017. Entries received after this time and date will not be accepted. Artworks will not be for sale during this consignment; AFL Media will not engage as an agent for the purpose of selling the works on the entrants’ behalf. The winning artworks and their photographic reproductions may be used by AFL Media to promote future competitions, or other visual art prizes and cultural activities. The artist accepts that the work may be reproduced, in whole or in part, for the development of products for promotional purposes by AFL Media. The artist will be acknowledged by name and context whenever their artwork is reproduced. Non prize-winning artworks may also be used for any purpose by AFL Media. The copyright of the entries remains with the entrants, but AFL Media reserves the right to use the designs to promote the competition (in this or subsequent years) or to promote the AFL Record. The entries may also be published in a digital or other medium in connection with the competition or as part of any other publication by AFL Media. AFL Media is not liable for any consequential costs, loss or damage arising from entry into or association with the AFL Record Design Competition. Entrants must ensure that their design does not contain any material for which copyright releases have not been obtained. 




The AFL Record has been the official match program of our great game for more than 100 years. Since Essendon won the premiership in the Record’s inaugural year of 1912, it has continued to inform and entertain fans from generation to generation.

It has been a part of every memorable moment in the game’s history, from the birth of a suburban-based League to the transformation to a truly national competition.

Complete with comprehensive team lists and stats, match previews and exclusive features, today’s AFL Record sets up passionate footy fans for their match-day experience.

Each year, 198 premiership season games are played in all states and territories around Australia … and you will find the Record at every one of those games, as well as the most exciting time of the year – the AFL Finals Series.

There are also a number of retail products released through newsagents and major outlets across the season making the AFL Record Australia’s pre-eminent sporting publication. The AFL fan base and match-day experience have no equal on the sporting world stage and the Record can provide access to this unique environment that unites elite sporting entertainment, tribal passion and advertisers.

A range of advertising packages are available, including bespoke and integrated opportunities – please refer to the contact details here for further information.

Advertise in the AFL Record and be a part of the AFL match-day experience.


For all AFL Record inquiries, please refer to the below contact details:

Georgie Evans
Sales & Distribution Manager
Ph (03) 9643 1744 
Rebecca Brown (subscription enquiries)
AFL Retail Business Manager
Ph: (03) 9643 1894