TelstraAFL Live Pass
Main content

Latest News

COMMENT: It's the flag the Tigers should have won

Callum Twomey on one of the great upsets of the modern era

11:48pm  Sep 21, 2018

The moment: American Pie's MCG hat-trick

Mason Cox almost single-handedly blew the premiers away

12:43am  Sep 22, 2018

Port mid sorry for uploading 'private image'

Power youngster says he accidentally released photo on Instagram

6:41pm  Sep 21, 2018

Make me a Lion: Cat requests Brisbane trade

Injury-prone small forward tells Geelong he wants out

5:38pm  Sep 21, 2018

Gun Swan resists rival offers to ink new deal

Important Sydney defender re-signs until end of 2022

6:27pm  Sep 21, 2018

'Nervous' Tyson feels for hard-luck Fritsch

Demons midfielder admits he was worried he might be dropped

4:52pm  Sep 21, 2018

The winner of this year’s AFL Record cover design competition is Lucas Kennedy, a 10-year-old from Carnegie, Victoria. Lucas used 2016 AFL Record cover design winner Ellie Douglass as inspiration to encapsulate the super heroes of the 2018 season.

Congratulations on winning this year’s competition.

Why did you choose those four players for your cover?

I always get up early and listen to the radio and people were talking about who are the best players in the AFL at the moment. Everyone said ‘Buddy’ Franklin is a great player. Tom Mitchell just broke the record for the most disposals and I thought he definitely had to be there. My dad says that Brodie Grundy is a really good player and I like the way Robbie Gray plays, so I included them as well.

Tell us about your design?

I drew the premiership cup first and then printed the photos of the players. I needed to move the players around at first, so they wouldn’t be on top of the cup. I wanted to fit all of the club jumpers on the cover too because I thought it added something.

What team do you support?

I go for Hawthorn like my dad, but there are a few Richmond fans in my family too.

Who are your favourite AFL players?

I play mostly in the backline and base my game on Shannon Hurn, but my favourite players are Tom Mitchell, Ben Stratton and James Sicily.

How does it feel knowing that your design will be on the cover of the Record and seen by thousands of footy fans?

I’m so excited, it’s just unbelievable. I can’t wait to get a copy of the Record and see it for myself.


The AFL Record has been the official match program of our great game for more than 100 years. Since Essendon won the premiership in the Record’s inaugural year of 1912, it has continued to inform and entertain fans from generation to generation.

It has been a part of every memorable moment in the game’s history, from the birth of a suburban-based League to the transformation to a truly national competition.

Complete with comprehensive team lists and stats, match previews and exclusive features, today’s AFL Record sets up passionate footy fans for their match-day experience.

Each year, 198 premiership season games are played in all states and territories around Australia … and you will find the Record at every one of those games, as well as the most exciting time of the year – the AFL Finals Series.

There are also a number of retail products released through newsagents and major outlets across the season making the AFL Record Australia’s pre-eminent sporting publication. The AFL fan base and match-day experience have no equal on the sporting world stage and the Record can provide access to this unique environment that unites elite sporting entertainment, tribal passion and advertisers.

A range of advertising packages are available, including bespoke and integrated opportunities – please refer to the contact details here for further information.

Advertise in the AFL Record and be a part of the AFL match-day experience.


For all AFL Record inquiries, please refer to the below contact details:

Georgie Evans
Sales & Distribution Manager
Ph (03) 9643 1744 
Subscription Enquiries
Ph: (02) 8866 6605