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Corporate Partners


The AFL ’s relationship with its major corporate partners is essential to the long-term growth of the game. These partnerships assist the game at every level — from the junior to the elite. The AFL also shares revenue earned through major sponsorships among clubs in keeping with the competition ’s equalisation policy. Corporate sponsorships assist in the development and quality of Australian Football participation programs.

 
 

Toyota

footy, oh what a feeling!

Toyota

"Just like the AFL, Toyota is proudly Australian. We're number one in our field, have a winning culture and we’re driven by inspiration and passion. Toyota has long been an iconic brand, with a reputation for quality and dependability, and we are also committed to building exciting and inspirational products. Toyota is not only the Premier Partner of the AFL, but we strive to continually add value to the game - from our commitment to grassroots footy to our involvement in the Brownlow and Grand Final at the MCG. Toyota loves football and we look forward to helping the AFL deliver another successful season."

 
 

Coca-Cola

Coca-Cola

The Coca-Cola business has been a long standing partner of the AFL and since 1995 has supported the game at all levels from grassroots to the elite. Coca-Cola has chosen to build on its traditional connection to AFL by focusing on the fans through its Coca-Cola and Coca-Cola Zero brands. It is also committed to supporting the performance of the AFL's athletes through its Sports Drink Powerade. Powerade is Australia's leading Sports Drink and works closely with the AFL, its clubs and its players to assist in Sports & Hydration leadership and innovation.   www.powerade.com.au

 
 

NAB

NABFor the best part of a decade, NAB has been a major partner of the AFL and in 2011 this long association continues with a focus on identifying and supporting young Australian footballers around the country.

Through the NAB AFL Auskick program, the NAB Cup and the NAB AFL Rising Star Award, NAB is associated with some of the highest profile, most widely regarded football programs in the country. What links these programs to NAB is a shared, simple and enduring belief in potential.

Since 2007, NAB has donated $190,000 in cash and resources to junior football clubs around Australia through the NAB Cup Supergoal initiative. Rather than cash, in 2009 NAB moved towards providing practical resources - $1,000 worth of Sherrins - to the junior clubs of those players that kicked a Supergoal in the NAB Cup.

NAB’s partnership with Auskick continues to provide much needed support to the 168,000 participants, 2,800 centres and over 20,000 local volunteers involved with the program around the country. In 2010 alone, NAB donated over $434,000 worth of equipment to NAB AFL Auskick clinics around Australia to assist with the program’s continued success. NAB also launched the search for the 2010 NAB AFL Auskicker of the Year and the groundswell of interest was tremendous. The competition is open again in 2011, with all entries to be made through nab.com.au/auskick.

Daniel Hannebery from the Sydney Swans won the 2010 NAB AFL Rising Star Award and NAB’s Club Recognition Award saw the 22 junior clubs of all Rising Star nominees share in over $65,000 worth of cash and resources. Since its inception in 2002, NAB has recognised and rewarded over 198 junior football clubs across all states and territories through the NAB Club Recognition Award Program. This equates to over $700,000 in tangible benefits going back to those clubs who have assisted in the development of the games young stars and to assist in the development of the AFL champions of the future.
 
For the second year in a row, NAB partnered with FoxSports to broadcast the NAB AFL Draft, live on prime time television. The broadcast was an overwhelming success, streaming live into more than 300,000 Australian homes.
 
 

Carlton & United Breweries

Carlton Draught

Carlton Draught is one of the longest-standing corporate partners of the AFL.  A partnership that spans over 100 years, our relationship with Australian Football can be traced back to the 1800s and we continue our proud association through 2011.  The beer that doesn’t take itself too seriously, Carlton Draught is the number one draught beer in Australia.  Check out www.carltondraught.com for some tips on how to enjoy Brewery Fresh Carlton Draught.

 
 

OPSM

OPSM

OPSM is Australia’s leading eye care provider and a proud partner of the Australian Football League.  We know the umpires will see better than ever this AFL season, but almost 1 in 10 Australian adults think they may need vision correction but don’t do anything about it.  Optometrists recommend an eye test every two years, so book an eye test at OPSM and make sure you see the game clearly this year.  

Call 13 20 20 or visit opsm.com.au to book an appointment today.

 
 

Virgin Australia

Virgin Australia

Virgin Australia is an exciting alternative for Australian business and leisure travellers.  Virgin Australia is a vibrant and professional airline that offers every guest a stylish way to travel.

After the recent introduction of our new uniforms, A330 Business Class, Sydney Lounge Premium Entry and Premium Valet parking , Luke Mangan inspired in-flight menus, we are now excited to be able to share the look of our new airline.

We have really only just started – there is plenty more to come. We look forward to you travelling with us soon. 

 

FIT Health Insurance

FIT Health Insurance is proud to be the official health insurer of the AFL and supporting the health of community footballers.

FIT is a new type of health insurance.  It does everything that you'd expect from a leading health insurer and provides great cover and benefits for singles, couples and families.  

As the name suggests, FIT has also been designed specifically for active people.  Put simply, FIT gives you more for keeping fit, playing sport and staying active. 

 FIT has been developed with the help of some of Australia’s most respected sports medical associations and sporting and fitness bodies, and is underwritten by GMHBA, one of Australia’s leading and fastest growing health insurers. 

Because fitness and sport are important to you, FIT gives you higher benefits for medical services to help you get 'back in the game', access to some of Australia's top sports doctors, and exclusive membership to FIT Rewards, where you can earn points for keeping fit and staying active.

For more information please call 1300 FIT 111 or visit www.fithealthinsurance.com.au

 
 

Spalding

Spalding

Since 1880, the Sherrin brand (owned by Spalding) has been inextricably linked with not only the VFL/AFL but all grass roots Football Leagues across Australia. Sherrin is the Official Ball of the AFL and has become an Australian icon in its own right. Sherrin produces around 80,000 leather footballs a year from its Victorian factory and all footballs are made to exacting AFL requirements.

 
 

Holiday Inn Hotels & Resorts

Holiday Inn

Holiday Inn, the official hotel of the AFL, offers guest a friendly, dependable and welcoming experience, where they can relax and unwind. Now that we’ve all but completed the Holiday Inn relaunch around the world, business and leisure travelers are finding Holiday Inn offers even better quality and service.  So whether you’re home or away or catching up with mates, let your true colours show at the hotel where your AFL heroes stay.

 
 

Panasonic

PanasonicIn 2011 Panasonic continues to establish its position as the leading Full High Definition technology partner in Australian Sport through its Neo Plasma Technology, with Neo Speed, Neo Contrast and Neo Colour; Full High Definition 3D Blu-ray Players and HD Recorders; Lumix Cameras and Camcorder product range. Panasonic’s HD advantage allows AFL fans to Shoot, Share and Store their favourite pictures and videos.

In 2011 Panasonic will extend its association with the AFL through the integration of the ‘Panasonic AFL Goal of the Year’ Facebook application. AFL fans will have the unprecedented opportunity to join in the conversation and have their views and opinions posted. So whether you’re at home, online or out and about we want to hear from you the fans.

And remember, like all fast-moving action, you’ll see AFL at its very best on a Full High Definition Panasonic VIERA Plasma TV.

 
 

Tissot

Tissot

Bringing expertise in Swiss timing to Australia’s most loved sport, TISSOT are proud to be the official timekeepers of the AFL and the official watch of the AFL. TISSOT embodies over 150 years of innovation and Swiss watch making tradition. As a leader in the traditional Swiss watch segment, its mission is to offer a range of high quality timepieces to a broad public and at an attractive price. TISSOT emphasises a number of sporting values including the quest for performance, precision and pushing oneself to the limit. The Swiss Timing games controller console which is now being used at all AFL matches is used globally to accurately time events and control scoreboards for many sporting disciplines. TISSOT has a celebrated history of sports timekeeping globally, taking its sports sponsorship programs into the new millennium as official timekeepers and partners at an international level in the major disciplines: MotoGP, NASCAR, Cycling, Ice Hockey, Fencing and now the AFL, as well as partnering sports events at a local level in almost 150 countries globally.

 
 

City of Melbourne

City of Melbourne

There is a lot to love about Melbourne - just ask the locals. This sophisticated world city in the south-east corner of mainland Australia inspires a deep passion in those who live here.

Melbourne is very much about lifestyle. It is no huge surprise to residents that their city has been ranked as one of the world’s most liveable cities.

Melburnians love the city's vibrant energy, restaurants, fashion boutiques, café-filled laneways, cool bars, unbeatable galleries, spacious parks and village-like inner suburbs, each with its own special character. Melbourne is less than 200 years old and never sits still. Modern, cutting-edge designs add to the fascinating mix of heritage architecture and ensure the skyline is constantly changing.

Council is the guardian and administrator of the City of Melbourne. It has a local, national and international role in stimulating and shaping Melbourne as the 'world's most liveable city'. It does this by building partnerships with the community, business and government to promote the growth, prosperity and quality of Melbourne. It also has a strong commitment to ensure excellence in serving its direct customers, ratepayers and, in its role as Capital City of Victoria, the wider community.

 
 

Under Armour

Under Armour is the official high performance sporting apparel partner of the AFL.

Under Armour will deliver high performance sporting apparel for all AFL National & State Draft combines, International combines, U/16 AIS-AFL Academy, AFL Umpires & International Rules Series. Under Armour Australia is looking forward to working with the AFL to supply the most technologically advanced high performance sporting apparel from grass roots to the elite level.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fibre products. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

 
 

Betfair

Betfair

Home to more than three million punters, Betfair is the world’s leading online betting site and the largest betting community across the globe.  

Betfair is Australia’s only licensed betting exchange, and has been a proud partner of the AFL since 2006.

Through its unique exchange format, Betfair is able to provide its customers a level of choice, value and control in their AFL betting that simply doesn’t exist elsewhere.

Punters can either “back” an outcome (i.e. that Geelong will win the Premiership) or “lay” (oppose) it (i.e. that Geelong will not win).  This enables punters to enjoy an unrivalled diversity in betting options.

To access Betfair’s array of AFL markets, visit sports.betfair.com and navigate through the menu on the left-hand side of the page.  

So if you’re looking for the ideal destination for AFL betting, look no further than Betfair.  It’s footy betting as it should be.

 
 

TAB Sportsbet

TAB Sportsbet

TAB Sportsbet is Number 1 in betting! TAB Sportsbet offers the widest range of local and international sports and racing betting, with convenient betting channels for every footy fan to bet on their favourite team. You can place a bet online at tab.com.au, at any of 2500-plus TAB outlets in Victorian and NSW, over the phone on 133 390 or using tab.mobi on any Internet-enabled mobile phone. TAB Sportsbet offers unique betting products and a comprehensive range of betting options on every AFL game, as well as all major awards and medals, including the Brownlow Medal. TAB Sportsbet also allows punters to bet LIVE in-the-run on AFL games to ensure that no action is missed. There’s also great tote betting options such as Footy Quads, Tip 8 and many more. So, make sure you get involved this season at tab.com.au!

 
 

Origin Energy

Orgin Energy

Origin is providing 100% GreenPower for the 2010 Toyota AFL Grand Final at the MCG. Origin will be matching into the grid 100% of the estimated amount of energy used on Toyota AFL Grand Final Day by the MCG with electricity from accredited GreenPower sources. Origin will provide 25% GreenPower to the other eight Toyota AFL Finals Series matches – helping to reduce the environmental impact of Australia’s favourite game that little bit more.

Since 2006, Origin and the AFL have offset 105,000 tonnes of greenhouse gas emissions generated from AFL House, the NAB Cup, Toyota Premiership Season and Finals Series matches. Origin invests, explores for and generates renewable energy – like geothermal ‘hot rock’ technology, that converts heat from beneath the earth’s surface into a clean form of electricity. Origin has helped Australians, young and old, learn how to use less energy more safely too. Its School Education Programs has taught thousands of kids how to use energy safely and wisely, and has made energy efficiency advice available to almost every Australian online at www.energyinstitute.com.au  With the number of customer accounts on Origin GreenPower and Green Gas at half a million and growing, Origin is Australia’s number one green energy provider. Together we can make a difference.™

 
 

Cadbury

Cadbury

Cadbury has a long history in Australia and a passionate commitment to making everyone feel happy. Cadbury Dairy Milk® chocolate remains the most popular chocolate block in Australia and keeps on providing great moments of joy.  Cadbury wants to share in the excitement of the 2010 AFL season with supporters of all teams because we know people are just as passionate about their football teams as they are about their favourite Cadbury chocolate bar!

 
 

Four’N Twenty

Four'N Twenty

As the song goes, meat pies are up there with football and kangaroos when it comes to defining what Australians love. And when it comes to meat pies, footy fans love Four’N Twenty, the great Australian taste. Australia’s iconic meat pie, Four’N Twenty, has been a part of Aussie rules football since the 1940’s, and the pie of choice at the MCG for over 50 years. Whether it' at the 'G, the Gabba in Brisbane, the SCG, or a local match, there’s nothing better than enjoying a Four’N Twenty at the game. Patties Foods, the company that makes Four’N Twenty, is proud to sponsor the AFL All Australian team, and to work with the AFL in supporting the Biggest Aussie Pie Night charity fund raiser

 
 

The Hungry Jack’s Whopper - Official Burger of the AFL

Hungry JacksIt all began 40 years ago in the Perth suburb of Innaloo. Since the opening of our first store, Hungry Jack’s popularity has spread across every state of Australia, with over 340 stores. We launched in Australia in 1971 as a franchise of the Burger King Corporation and since then we have employed thousands of Australians. We’ve built a loyal customer base by consistently delivering great tasting burgers at affordable prices and we’re famous for one reason - “The Burgers are Better®”

At Hungry Jack’s we’re proud of being part of the Australian culture including our long standing association with the AFL. We’ve been a major sponsor of the West Coast Eagles since they launched in 1987 and the Whopper has also celebrated being the Official Burger of the AFL since 2001. Our continued sponsorship of the 2011 Mark of the Year has also allowed us to highlight some of the best action each week.
 
 

KPMG

KPMGKPMG is a global network of professional firms providing Audit, Tax and Advisory services. We have 140,000 outstanding professionals working together to deliver value in 146 countries worldwide. In Australia, we operate nationally across 13 offices with over 4,500 people. Our high-performing people mobilise around our clients, using our experience and insight to cut through complexity and deliver informed perspectives and clear strategies that our clients and stakeholders value. The reputation of our Australian practice is built on our people's professionalism and enthusiasm, the quality of our services and our contribution to communities. KPMG is proud to be a supporter of the AFL in 2011.
 
 

Bailey

Bailey

As Australia’s leading manufacturer of ladders for domestic, trade and industrial use, Bailey prides itself on a reputation for strength and durability, much like your favourite AFL players.
 
Footy fans are invited to experience the latest and greatest of Bailey ladders – the Bailey AFL ladder predictor and finals predictor - to keep track of their teams’ progress throughout the season, just like we will!
 
Bailey ladders exceed Australian safety standards and are made from quality materials like high-grade aluminium and boast top quality bracing, meaning they’re lightweight and reliable – a perfect choice for professional tradies or DIY fans.

 
 

Swisse

Swisse

Swisse are proud to be ‘The Official Vitamin of the AFL.  A leader in clinically proven natural healthcare, Swisse produce Australia’s number one multivitamin and some of the fastest growing supplements in Australia.  Well known in various sporting circles, Swisse offer a premium range of supplements that are well suited to those those playing AFL – regardless of level – as well as those who are fans of the sport.
 
Swisse are passionate about living by their 4P’s – People, Principles and Passion before Profits.  Swisse are carbon balanced and love giving back to the community to benefit people and the environment.  Swisse are dedicated to empowering consumers to understand their health needs and delivering benchmark products.  www.swisse.com.au

 
 

Bunnings

Swisse

Bunnings is Australia and New Zealand's leading retailer of home improvement and outdoor living products and a major supplier of building materials.

Our goal is to provide our customers with the widest range of home improvement products at the lowest prices every day, backed with the best service. 

Our team members are committed to supporting the local communities in which we operate and live and we actively contribute to causes and organisations that benefit these communities.  www.bunnings.com.au

 
 

Coles

Coles

For more than 90 years, both Coles and Australian Rules Football have been a  much loved part of Australian life.
Coles is proud to be the official supermarket of the AFL and sponsor of the AFL Schools program which features a nationwide network of school football ambassadors to celebrate the game and develop skills at a grassroots level. 

By providing much needed sports equipment through the Coles Sports for Schools program and our partnership with the AFL, Coles will help ensure that our young people have even more opportunity to play sport, keep active and for those who can, go on to greater sporting achievements. Coles is proud to be recognised as the exclusive supermarket of the AFL.
www.coles.com.au

 
 

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