1 Protecting Privacy
Your privacy is important to the Australian Football League (AFL). This privacy statement provides information about the personal information that the AFL collects and the ways in which the AFL may use and disclose this personal information.
2 Accessing AFL Online
“AFL Online” refers to the Australian Football League website with its top-level domain located at http://www.afl.com.au/, all related sub-domains and any other AFL website (including AFL Club websites) which provides an AFL product, AFL service or AFL-related product or service. You need not disclose your identity to the AFL in order to visit AFL Online, except where personal information is voluntarily supplied, however the AFL internet server may automatically record details about any computer used to access the website (such as the IP address, domain name and browser type), the date and time of access, and details of the information downloaded. This information is used for internal statistical purposes and to improve AFL Online.
This policy describes the way the AFL collects, holds and discloses personal information. Personal information is information that identifies you or could identify you. The AFL is subject to the Privacy Act 1988 (Cth), including the National Privacy Principles. The AFL may vary this policy from time to time, by posting an updated policy accessible via AFL Online. Protecting confidential information is fundamental to the AFL’s relationship with AFL supporters, employees and players. All information received in connection with an AFL product or service, or in the conduct of the AFL’s business, is therefore treated seriously, having regard to the AFL’s legal obligations.
4 Information Collected
Generally, the AFL collects personal information directly from your use of the AFL’s website and any registration you make to receive information from us, including via email.The personal information which the AFL collects includes:
• your name, address, email address, gender, occupation,
contact information and your favourite AFL Club;
• information about dealings with us and AFL Clubs, including membership history, subscriptions for AFL services;
• your IP address and geolocation; and
• information derived from the use of “cookies”.
In addition, you may also provide to us and we may collect additional information, such as:
• your credit card information; and
• details of the items ordered or purchased from us.
(collectively, personal information)
If you do not give personal information to the AFL, it may affect the ability of the AFL to provide you with products and/or services.
6 Information from Third Parties
During the course of business, the AFL may also collect personal information that is given to it by a third party (for example, a corporate partner of the AFL or information that is on a publicly maintained record). This information forms part of the personal information. The AFL will not intentionally solicit personal information that is unintentionally disclosed.
7 Storage of Personal Information
Wherever reasonably practicable, the AFL will store personal information on data servers that are owned and controlled by the AFL and are located within the geographical borders of Australia. However, by providing the AFL with personal information you consent to your information being stored on a data server that is owned by a third party that may be located outside Australia.
8 Use & Disclosure of Personal Information
The AFL collects and discloses your personal information for purposes including, without limitation:
• to verify your identity;
• to improve AFL Online;
• to provide, and to assist AFL Clubs with providing products and services to you, to manage and account for the products and services, and to improve the products and services;
• to manage AFL and AFL Club’s relationship(s) with you;
• to provide you with information about events, products and/or services that may interest you;
• to facilitate the internal business operations of the AFL and the AFL’s Clubs;
• to promote and market AFL events, products or services; and
• to enable corporate partners and sponsors of the AFL, including AFL Clubs and the AFL’s digital rights partner Telstra, as well as their related bodies corporate, to market and promote their products and services to you.
The AFL may also disclose personal information where it is otherwise permitted to do so by law.
9 Information Security
The AFL will take reasonable steps to protect all personal information within its direct control from misuse, loss, unauthorised access, modification or disclosure. The AFL will take reasonable steps to hold information securely in electronic or physical form in access controlled premises or in electronic databases requiring logins and passwords.
10 Access & Correction
An individual may request access at any time to personal information held by the AFL by contacting the AFL’s privacy compliance officer. You will be required to provide proof of identity in order to obtain access to your personal information. The AFL may charge a fee where access is provided. The AFL may refuse to provide access if permitted to do so by law. The AFL aims to provide access to your personal information within 30 days of a valid request.
11 No Liability
To the maximum extent permissible by law, the AFL expressly disclaims any liability for a breach of this policy. By providing the AFL with personal information, an individual acknowledges that any damage caused to that individual or any other individual by the disclosure of that information shall be limited to the amount recoverable under applicable legislation and otherwise not be recoverable from the AFL or any of its related bodies.
12 How to contact us
For further information or enquiries regarding your personal information, please contact the AFL’s Privacy Compliance Officer at firstname.lastname@example.org.
13 Privacy complaints
Please direct all privacy complaints to the AFL’s Privacy Officer. At all times, privacy complaints:
• will be treated seriously;
• will be dealt with promptly;
• will be dealt with in a confidential manner; and
• will not affect your existing obligations or affect the commercial arrangements between you and the AFL.
The AFL’s Privacy Officer will commence an investigation into your complaint. You will be informed of the outcome of your complaint following completion of the investigation.