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Red Cross – official charity partner of the 2013 NAB Cup

Essendon captain Jobe Watson discusses the flood damage with a local from the Newbridge Football Club in 2011 - ${keywords}
Essendon captain Jobe Watson discusses the flood damage with a local from the Newbridge Football Club in 2011
Red Cross – official charity partner of the 2013 NAB Cup
Australian Red Cross works to support the most vulnerable people and communities in Australia and further afield. Red Cross work is focused on seven priority areas including emergency services, international programs, migration and Indigenous support and development programs for disadvantaged groups and communities.

Australian Red Cross is partnering with the Australian Football League (AFL) as the ‘official charity partner’ of the 2013 AFL NAB Cup, which will be held during February and March.

The AFL NAB Cup is the Australian Football League’s official annual preseason competition played by all 18 AFL Clubs at venues across metro and regional Australia.  The partnership will provide Red Cross the opportunity to fundraise at all 25 matches, offering exposure to an estimated audience of over 150,000 people at games alone.

As well as match day fundraising, the partnership will also provide a national platform to increase awareness of the work of Red Cross through AFL and AFL stakeholder promotional vehicles including online, radio, print, PR and match day promotions.

The AFL and Red Cross share many key strategic pillars.  The AFL is committed to embracing diversity and through its community programs actively promotes the inclusion of Indigenous and multicultural communities in the game.  Furthermore, the AFL has been at the forefront of promoting racial and religious tolerance in Australia and is recognised by the Human Rights Commission for their role in addressing discrimination and vilification in sport.  

The Red Cross and AFL partnership will be promoted through the 2013 AFL NAB Cup with Red Cross volunteers to attend all 25 games throughout the pre-season collecting donations on behalf of the Red Cross.

Match Day Fundraising

Red Cross will raise funds by holding match day collections at AFL NAB Cup games.  Red Cross staff and volunteers will be out in force collecting much needed funds during February and March throughout communities across Australia.

Where will the funds go?

Your support will help us continue to fund the vital everyday work of Red Cross. From disaster relief and providing a healthy breakfast for thousands of children who would otherwise go to school hungry, right through to equipping young people with the knowledge to prevent, reduce and respond to harm from alcohol and drug use.  Your support is needed to ensure this work carries on.

Who you are helping

$6 will help provide a nutritious breakfast to a child living in a remote Australian community where fresh and nutritious food isn’t always available.

$10 will contribute to programs that reconnect families torn apart by war, conflict and disasters.

$20 will support Aboriginal community-led education programs to help create strong, safe families and help prevent violence and abuse.

$23 will help give a young person the information and skills they need to help their mates in a drug or alcohol-related emergency.

$75 will contribute to culturally relevant materials and resources that support Aboriginal communities to improve child and family safety.

$200 will help meet immediate needs such as clothing, food and somewhere to stay the night for an Australian
family who has lost everything in a house fire.

How people can support the Red Cross / 2013 AFL NAB Cup campaign

People can make a direct donation at anyone of the AFL NAB Cup games to Red Cross volunteers.   

People can also make a donation at or by calling 1800 811 700.  

Alternatively, cheques and money orders can be made out to Australian Red Cross, Red Cross AFL NAB Cup Campaign 2013 and posted to:

Australian Red Cross
GPO Box 4343
Melbourne VIC 3001