The AFL today announced the launch of a new international subscription service, AFLTV, offering overseas fans unprecedented viewing access to AFL matches.
Developed in conjunction with Rightster, the online video distribution and marketing specialist, AFLTV is an innovative subscription service providing access to live and on demand AFL games to fans outside of Australia and New Zealand.
This is the only international service that offers exclusive access to every single 2013 Toyota AFL season match live and on–demand across multiple devices - desktop, phone and tablet - with a range of new purchasing options designed to accommodate the differing needs of international AFL fans.
For the first time international fans have the choice of a range of purchasing options, including a full Season Pass, a Weekly Pass, a Monthly Recurring Pass, Finals packages and a Grand Final pass. Furthermore, AFL fans in Australia can purchase passes as gifts for others as well as pre-prepare their subscription while planning an overseas trip. As an added bonus, full Season Pass subscribers will also be able to watch the AFL Brownlow Medal Count, the Four ‘N Twenty All Australian Awards and the AFL Hall of Fame events live.
AFLTV is separate to the domestic AFL Live App and AFL Club Apps that were successfully launched in 2012 and saw over 1.3 million downloads in its first year. As part of the AFLTV subscription service Rightster provides live customer and technical support to fans during all 2013 Toyota AFL season matches.
AFL Deputy CEO, Gillon McLachlan, said AFL fans abroad would be the big winners following the launch of AFLTV.
“AFLTV realises the various wants of our international fans and ensures they’re able to watch every game of the 2013 Toyota AFL season, anywhere in the world,” Mr McLachlan said.
“This subscription service provides fans with unprecedented viewing and purchase options and will continue to showcase the game to a global audience.
“Rightster has a proven track record when it comes to providing digital distribution solutions for major sports around the world and we’re pleased to have their expertise and experience.”
Charlie Muirhead, Founder and CEO at Rightster, said: “As consumers increasingly seek high-quality video content online, the AFL is spearheading the industry in developing a dedicated solution for its global fan base.
“Rightster is proud to be facilitating the launch of AFLTV and greatly looks forward to working with the largest sporting league in Australia. We’re confident that our solution will continue to address the digital needs of content owners and their audiences worldwide.”
AFLTV can be accessed at: http://afltv.afl.com.au/
To celebrate the launch of AFLTV, those AFL fans located outside Australia or New Zealand will be able to enjoy free access to the full AFLTV service for the duration of the 2013 NAB Cup.