EQUALISATION is sure to dominate discussions during a two-day meeting of AFL CEOs that begins on Wednesday at Creswick in central Victoria.

The three club CEOs who attended last week's trip to the USA – Trevor Nisbett, Brendon Gale and Keith Thomas – will present to the group what was learned during the fact-finding mission.

Then AFL deputy CEO Gillon McLachlan is expected to lead a debate on what measures need to be implemented to shrink the gap between rich and poor clubs.   

Wealthier clubs have suggested that improved stadium arrangements and new revenue raising ideas should be the central focus of plans to equalise the competition.

However the League remains conscious of the risk necessarily attached to any revenue raising idea.

There remains some concern among wealthy clubs that too much emphasis will be placed on redistributing revenue from richer to poorer clubs.

With one of the stated aims of the trip being to better understand how private owners of clubs in American sporting leagues reconciled their profit-making objective with the need for equalised competition, it is hoped basic principles supporting equalisation can be agreed upon.

Those who visited the States said the primacy of the league in American competitions was evident in the presentations the AFL delegation saw in the States.

McLachlan told a media conference on Monday the AFL needed to be more aggressive in its approach to equalisation.

"These (US) clubs have actually ramped up their revenue-sharing measures in the last three to five years," McLachlan said.

"With the (growing) divide between our wealthy clubs and those less fortunate, a more assertive position is what we've come out with."

At a meeting in March clubs agreed that between $15-18 million was needed each year to narrow the gap between clubs.

There is a growing concern at the rate in which the gap is widening and a recognition that higher spending clubs have more on-field success.

AFLPA representatives will not attend the meeting but CEO Matt Finnis argued before joining the delegation in the states that structural reform should be considered.

The two day conference will also discuss laws of the game, including the proposed charter on the laws of the game as well as the revised player leave arrangements agreed to last week between the AFL and the AFLPA.

Club CEOs will also hear presentations from Virgin Australia CEO John Borghetti and carsales.com.au executive Greg Roebuck on digital media.