PATERSONS Stadium has been renamed Domain Stadium after the WA Football Commission secured a three-year naming rights deal with real estate media business The Domain Group.

The previous four-year deal with Patersons Securities expired at the end of last year and there was a significantly reduced offer to extend the deal through to the end of 2017.

However, the WAFC decided to test the market.

There are three AFL seasons remaining at Subiaco Oval before both Fremantle and West Coast shift their home games to the new Perth Stadium, which is being constructed at Burswood for the start of the 2018 AFL season. 

WAFC chief executive Gary Walton said the deal was critical for WA football in the short term.

"It was important for us to either renew or replace that deal, and we were operating in a very difficult market with a stadium that's got a limited life with the introduction of the new Perth Stadium," Walton said.  

"So it was absolutely crucial for us to get the deal done." 

The Domain Group was named as new sponsors of Adelaide last week.

The multi-year deal with the Crows includes The Domain Group's logo on the club's match day shorts.