Here's a few insights into what's going through the minds of the 16 famous faces taking part in the Toyota AFL Celebrity Dream Team league.

Glenn Archer
Team Name: The Shinboners
Strategy: You can’t go past the Shinboner spirit.
Likely rival: Wayne Schwass – once a teammate, then a Swan, now a rival coach
Club most represented: North Melbourne - six
Smoky: Liam Anthony

Nathan Buckley
Team Name: Slipperies
Strategy: Defenders don’t win Dream Team Premierships
Likely rival: Leigh Matthews – student taking on the master
Club most represented: Adelaide- four
Smoky: Greg Broughton

Graham Cornes
Team Name: Up The Gutz
Strategy: Concentrate the dollars on the midfield and defence
Likely rival: Victorians. And Karl Landon. Everyone, basically.
Club most represented: Adelaide- five
Smoky: Jared Petrenko

Andrew Demetriou
Team Name: AFL HQ
Strategy: Get the midfield right with consistent performers
Likely rival: Julia Gillard – nothing wrong with a healthy, friendly rivalry
Club most represented: North Melbourne - five
Smoky: Brendan Murphy

Dr Dream Team
Team Name: The Doc's Demons
Strategy: Load up the midfield with star players
Fiercest rival: It's a constant battle to better oneself
Club most represented: West Coast- seven
Smoky: Tom Swift

Julia Gillard
Team Name: Ranga's Rebels
Strategy: Big stars can be overpriced, stick with the mid-range players
Likely rival: Karl Langdon – real rangas don't use blonde rinse
Club most represented: Western Bulldogs- five
Smoky: Jordan Roughead

Grant Hackett
Team Name: UCANTHACKETT
Strategy: Load up the backline with stellar defenders
Likely rival: Eamon Sullivan – you can't let a sprinter get one over you
Club most represented: Collingwood- five
Smoky: Mike Pyke

Anthony Hudson
Team Name: Wrong'uns
Strategy: A well rounded team with proven performances as well as youngsters
Likely rival: Steve Quartermain – friendship in the commentary box could become war in the coaches box
Club most represented: Western Bulldogs- four
Smoky: James Sellar

Karl Langdon
Team Name: KARL'S KILLERS
Strategy: Bulk up the side with lots of average-priced players
Likely rival: Every one of the 200,000+ participants – Karl’s not just out to win this league, he wants to win the whole thing
Club most represented: Geelong and Carlton- four
Smoky: Mitchell Brown

Sam Lane
Team Name: SL Dream Team
Strategy: Choose experienced players who know how to win the ball
Likely rival: Hudson, Quartermain, Walls, Wilson – Network Ten and The Age provide TWO workplaces to dominate
Club most represented: Carlton, Western Bulldogs and Richmond- three
Smoky: Steele Sidebottom

Leigh Matthews
Team Name: Lethals legends
Strategy: Spend money wisely, mid-range players are the way to go
Likely rival: Glenn Archer – there's only room for one tough man in this league
Club most represented: Collingwood- four
Smoky: Jack Ziebell

Steve Quartermain
Team Name: Quartertime
Strategy: The power forwards hold the key to success
Likely rival: Anyone shorter than him
Club most represented: Richmond- four
Smoky: Dayne Beams

Wayne Schwass
Team Name: Go Kiwis
Strategy: Stock up on the big name forwards
Likely rival: Nathan Buckley – on-field rivals are now online rivals
Club most represented: Carlton- five
Smoky: Nick Suban

Eamon Sullivan
Team Name: Sully’s Sprinters
Strategy: Give the youngsters a shot
Likely rival: Grant Hackett – battle of the swim stars
Club most represented: Essendon, West Coast and Richmond- four
Smoky: Mitch Thorp

Robert Walls
Team Name: Big Dog
Strategy: Stack the bench with kids
Likely rival: Caroline Wilson – intra-office rivalry is alive and well
Club most represented: Carlton - five
Smoky: Robin Nahas

Caroline Wilson
Team Name: The AGE of REASON
Strategy: Stock up with ball magnets in the midfield
Likely rival: Robert Walls – only one Age columnist can claim superiority
Club most represented: St Kilda- four
Smoky: Michael Hurley