Adelaide
"They (two Friday night games/six matches in Melbourne) were at the top of our request list. But there are still some challenging timeslots for us, such as the Easter Sunday game and a twilight game on Mother's Day.

"With more and more live coverage of our games we will need to continue to work hard to provide a great match day experience for our supporters, to promote the games, and to offer people something they can't get if they stay at home." - chief executive Steven Trigg

Brisbane Lions
"Our other 2009 finalist 'double' and the club's major drawcards are the two Thursday night blockbusters we have against Carlton.

"Of course we last met the Blues in that thrilling Gabba elimination final victory, so both the Easter Thursday night and split round Thursday night clashes are sure to be among the hotter tickets in the 2010 AFL calendar.

"From the club's point of view, our only real disappointment is just playing five matches in Melbourne in front of our Victorian members with four games scheduled at Etihad Stadium and only one at the MCG against the Demons in round five. This compares to the six we played in Victoria's capital in 2009 not including the Geelong clash at Skilled Stadium which made seven for the state." - chief executive Michael Bowers

Carlton
"It is great for our supporters that 19 of our games will be shown on free-to-air television, 10 of those being in prime time. This is a positive reflection by the broadcasters on the development of the club in recent years.

"The home game against Geelong at the MCG on the Anzac Day Monday holiday is a stand-alone game and should be a great game with a huge crowd and big television audience.

"The five interstate matches are spread throughout the season and they are certainly balanced out with eight matches in a row in Melbourne during the middle of the season, seven of these being home games." - chief executive Greg Swann

Collingwood
"Collingwood members and supporters will have the opportunity to watch Collingwood in many of the season's absolute blockbuster games.

"With 19 games televised on free-to-air (potentially including round 22) and 18 games scheduled in Melbourne, supporters will find it easy to follow the Magpies.

"2010 will be an exciting year with Collingwood hosting Victorian-based powerhouse clubs including Hawthorn, Essendon, Geelong, Western Bulldogs, St Kilda, Carlton, Richmond and Melbourne.

"All of these games are expected to generate huge crowds. Off the back of last year's record membership numbers, this fixture of blockbuster games against many of our long-time rivals will help rally the Magpie Army for 2010." - chief executive Gary Pert

Essendon
"This is a blockbuster draw for Essendon and is great for our fans - it shows that the AFL and broadcasters view us as a club that is on the rise and plays an attacking, courageous brand of football that should be showcased.

"It's exciting that we will play up to 15 of our 22 games on a Friday or Saturday night as well as the Anzac Day clash early-afternoon so the Bombers will really be in the national spotlight in 2010.

"What excites me about Essendon is the young talent on our list and we want them to play the best and test themselves on the big stage in 2010.

"We will have the courage to stick with our plans for success and we welcome this challenge against other quality sides.

"There is plenty for Essendon fans to be excited about including our round two home clash with Fremantle, which will also serve as a tribute to Matthew Lloyd, and the round six rematch with Hawthorn which is the first of our four massive home games at the MCG and is sure to be an absolute beauty.

"Of the other matches, we are pleased that the round five Essendon v Collingwood Anzac Day clash will continue to be the feature national sporting event that day and the round nine Dreamtime at the 'G encounter with Richmond remains a marquee event for the competition." - chief executive Ian Robson

Fremantle
"There are a range of issues that you examine each year when the fixtures are released but our members and supporters can look forward to quality encounters at home against some of the AFL's heavyweights in season 2010.

"The 2010 fixture does present some challenges to our coaching team and the playing group, most notably the scheduling of six games at Etihad Stadium.

"But it also means that we can set ourselves for playing at the one venue in Melbourne in 2010 as opposed to a range of venues, including Skilled Stadium and the MCG.

"Having said that, it is disappointing that we are not scheduled to play at the MCG in 2010 after twice playing there in 2009. It was part of our fixture submission to play 50 per cent of our Melbourne games at the MCG.

"We have advised the AFL of our disappointment and we understand that it is a result of not playing MCG tenants Collingwood and Melbourne in away games." - chief executive Steve Rosich

Geelong
"The home blockbusters in Melbourne are really good - three at the ‘G really helps us and one at Etihad. I think we've got seven games in total at the MCG which is pretty good and is probably as large as we’ve ever had. We're going to budget for average crowds of 60,000 at the 'G - that's a big ask but I reckon all those games are very capable of doing more than that.

"The negative in the fixture for us is we asked for more than seven games at Skilled Stadium and we got seven. That's a reflection of a lot of things … [but] overall it's OK. Our highest priority was to get eight games at Skilled but having said that we got everything else we asked for, so we've got to be mildly pleased I suppose.

"I think the footy department has got to a stage where it sort of rolls with the punches a bit, as you should as a good team. The important thing from football was that we didn’t travel interstate too much and we got at least five days and preferably six days' break in between every game … football looks at it, in our club anyway, pretty much from a recovery point of view, and we're pretty happy with the way the fixtures have fallen this year for us in that respect." - chief executive Brian Cook

Hawthorn
"We are thrilled to have secured these games at the MCG (12 in total), giving our increasing member base the best chance to see the Hawks in action.

"We have been able to work closely with the AFL to establish strong features in our draw, particularly increasing MCG based games against co-tenant clubs.

"We are pleased to be kicking off our Tasmanian campaign on Anzac Day and showcasing some great footy for our Tassie members and supporters.

"It will also be a blockbuster game in Round 16 when (Lance) Franklin and (Jarryd) Roughead go head-to-head with Brisbane’s (Jonathan) Brown and (Brendan) Fevola." - acting chief executive Terry Dillon

Melbourne
"Having 14 games at the MCG and a mix of Saturday and Sunday games, plus a Friday night game, a game in Darwin and the Queen's Birthday are rounds ... I think it's a really positive result for us.

"The one thing about the Sunday games is that at least you can get a bit of a rhythm happening in your season - I know they're not everyone's preference - but it's actually harder when you play Saturday, Sunday, Saturday and Sunday again.

"That's because of the six and eight-day breaks and those sorts of things. When you put breaks between our games, we get 14 out of the 22 at the 'G and the big run early gives us an opportunity of building momentum into our season.

"The AFL was very responsive when we sat down and spoke to them and we got a good hearing." - chief executive Cameron Schwab

North Melbourne
"This is an excellent draw purely from a football perspective with a good spread of interstate matches and reasonable breaks between games.

"With five Saturday afternoon home matches, there is an excellent opportunity for our supporters and members to attend our games at the traditional time. We want to encourage our fans to turn up in numbers to support our young and developing team on what will be an exciting journey.

"From a commercial point of view the draw will be challenging, however, the recent improvement in the stadium deals will allow us to invest more in fan development and crowd engagement.

"Our partnerships with the City of Ballarat and the City of Wyndham together with the opening of the Learning and Life Centre will help us increase our membership and grow our crowds." - chief executive Eugene Arocca

Port Adelaide
"We asked the AFL for three things: Saturday night matches, the big drawing Victorian teams to play at AAMI, and away games in Darwin.

"We got four Saturday night games at home plus a Friday night match, and a Sunday twilight Showdown. We're being visited by Collingwood, Carlton, Hawthorn and St Kilda, plus Brisbane early. And we got our two away matches in Darwin.

"So we are very pleased with the outcome from a commercial perspective." - chief executive Mark Haysman

Richmond
"Although we would have preferred more home games at the MCG, we accept the eight MCG/three Etihad home game split, and acknowledge the AFL has a complex job in deciding the fixture and balancing the wishes of clubs, broadcasters and venues.

"From a commercial perspective the draw will be challenging, and now more than ever we will be calling on our loyal members and fans to continue to support the club in record numbers.

"Once again we will be playing Carlton at home at the MCG, and we expect a large crowd to kick off the 2010 season on Thursday, March 25." - chief executive Brendon Gale

St Kilda
"Clearly there is demand for Saints footy and we are very pleased this has been reflected in next year's fixture.

"We believe the considerable shift to seven Friday night games is appropriate recognition of the performance of the team in making the preliminary final in 2008 and the grand final in 2009." - chief executive Michael Nettlefold

Sydney Swans
"We feel the 2010 fixture presents the right balance for Swans members as well as AFL fans in Sydney.

"The club has played four games at ANZ Stadium in previous years, however, we felt that reducing this number to three would allow us the right balance of games between the two stadiums.

"We were eager to increase the number of Saturday afternoon matches scheduled in 2010, after experimenting with that timeslot in 2009 and receiving an extremely positive response.

"We were able to listen to feedback from our members and supporters and we really feel we've got the balance right.

"We're very happy to be playing the Western Bulldogs at Manuka Oval this year. It will no doubt be a fantastic game." - chief executive Andrew Ireland

West Coast
"We had requested fewer night games and fewer six-day breaks, so we're happy with the outcome in that respect.

"It is disappointing, however, to travel for the first and last games, particularly with regards to round 22 as we hope we'll be fighting for a position in the top eight." - general manager of football operations Neale Daniher

Western Bulldogs
"The AFL has done a good job in balancing the various demands of the competition and from our perspective it is a very good draw.

"We are constantly trying to build our brand across the country and these interstate fixtures allow us to bring our club to the people of the ACT, southern NSW and the Northern Territory. In saying that, we are also pleased to be travelling only once in the opening five rounds.

"Our season begins with a home fixture against Collingwood in captain Brad Johnson's 350th game and we see this as a fantastic opportunity for us to celebrate one of the greatest players to ever wear the red, white and blue." - chief executive Campbell Rose