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DON’T BELIEVE IN NEVER

We hear the word ‘never’ too much these days.

We hear it at work, we hear it in politics and we hear it in the media.

But there is one place it is rarely mentioned, and that’s in our wonderful game of AFL.

Why? Because our players, our coaches and our fans don’t believe in never.

Only a few years ago a Sudanese refugee had never played AFL. An elite women’s competition had never existed. A team had never won a flag from 13th on the ladder, and a practicing Muslim had never won a Premiership medal.

But in the blink of an eye all of these ‘nevers’ happened.

And in season 2018, week after week, ‘never’ after ‘never’ will happen. And that’s why we truly love this game, because you just never know…

Aliir Aliir's remarkable journey to the AFL

The story of Aliir Aliir: from a Kenyan refugee camp to the bright lights of the SCG

March 16, 2018  9:00 AM

More Video

Aliir Aliir's remarkable journey to the AFL

The story of Aliir Aliir: from a Kenyan refugee camp to the bright lights of the SCG

9:00AM Mar 16, 2018

Don't believe in never - The Bankstown Bull Sharks

Dema, a young Muslim girl from Bankstown, had no interest in AFL until she was introduced to the sport by her PE teacher

8:10AM Mar 16, 2018

Richmond - Season Launch

Richmond embark on the 2018 Toyota AFL Premiership Season

12:00AM Mar 20, 2017

Geelong - Season Launch

Geelong embark on the 2018 Toyota AFL Premiership Season

12:00AM Mar 20, 2017

Carlton - Season Launch

Carlton embark on the 2018 Toyota AFL Premiership Season

12:00AM Mar 20, 2017

2018 Toyota AFL Premiership Season Opener - QLD

get ready for the beginning of the 2018 Toyota AFL Premiership Season!

12:00AM Mar 16, 2017

2018 Toyota AFL Premiership Season Opener - National

get ready for the beginning of the 2018 Toyota AFL Premiership Season!

12:00AM Mar 16, 2017

2018 Toyota AFL Premiership Season Opener - NSW

get ready for the beginning of the 2018 Toyota AFL Premiership Season!

12:00AM Mar 16, 2017

Don't believe in never - Richmond

The story of the Richmond Football Club and their journey to Premiership glory, as told by Damien Hardwick

12:00AM Mar 9, 2017