AFL Toyota Premiership 2011

FOOTBALL fans will be able to watch every match of the 2012 AFL season for $50 on their mobile phone or tablet device.

Telstra released its AFL pricing plans on Monday as part of its $153 million, five-year rights agreement with the League.

Fans preferring not to spend $50 for what is called the AFL Live Season Pass can spend $10 for a monthly pass or purchase individual game passes at $5 each.

Once the purchase is made, customers will be able to watch the matches on any mobile or tablet device.

Telstra has made access to the 2012 video passes available through the mobile AFL website, m.afl.com.au

Telstra has been a rights-holder of the AFL for the last 10 years, but has purchased the rights to significantly more content from this year through to 2016, including the right to stream live games.

The announcement comes three days after the League appealed a Federal Court ruling that allowed Optus mobile customers to record live AFL games and watch them through its TV Now product.

The TV Now service only works with free-to-air TV. All NAB Cup matches except for the Grand Final are exclusive to Foxtel.

Telstra will next month unveil its AFL Live app, free from Android's Market or Apple's App Store. The app will contain live scores, live match radio broadcasts, video match highlights, team lists, player profiles, match reports, previews and news.

Unlike previous years, this app will be free, while the content will be unmetered for all Telstra NextG and 4G customers.

Telstra also announced an AFL on T-Box product that gives access to the BigPond AFL TV channel, which includes full video highlights and game replays.

AFL on Foxtel on T-Box, which goes live later this week, will give subscribers every AFL match live as well as 16 other channels for $49.50 per month.

And in a bid to lure people to watch AFL content on Foxtel, a $1164 yearly package (plus a $150 equipment fee) will give access to all sports channels including the new Fox Footy channel as well as an AFL Live pass on compatible Telstra NextG or 4G phones.

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