BRISBANE'S classic win over Fremantle was the most watched Toyota AFL Grand Final on record.

The Lions' historic victory drew an average audience of over 4.52 million and reached over 6.5 million across the Seven Network and 7plus.

It is the No.1 television program this year and most watched Grand Final on record.

"The Toyota AFL Grand Final is the greatest day on the Australian sporting calendar and this year fans delivered again, filling the MCG, turning out across Grand Final week and watching in record numbers around the country," AFL CEO Andrew Dillon said.

"The Brisbane and Fremantle final is one of the greatest our game has seen and to have the highest watched Grand Final ever, the No.1 television program of the year and more than 1.4 million people watching on 7plus is an outstanding result for the game and a credit to our fans, clubs, players, broadcast partners and everyone involved in delivering an unforgettable week.

"From the Toyota AFL Grand Final parade and free Footy Fest to a packed MCG on Grand Final day, the passion and energy around the country was extraordinary. It was a fitting celebration of our game and a brilliant way to close a record-breaking season.

"On behalf of the AFL and clubs, I want to thank the fans who continue to make our game great and for the continuous passion they show week in and week out."

The Lions claimed a three-peat after kicking the last four goals of the game to clinch a seven-point win at the MCG on Saturday.

A crowd of 100,023 packed into the MCG in the highest attended Grand Final between two non-Victorian clubs.