THE AFL'S former AFLW boss is set to step away from football, less than a year after moving into a different role at League HQ.
Emma Moore, who was appointed the AFL's general manager of AFLW in 2024, is set to leave the League at the conclusion of the current AFLW season, AFL.com.au understands.
A former marketing executive at NAB, Moore moved into the role of 'general manager of AFLW growth' earlier this year, reporting into executive general manager AFLW, health and football operations Laura Kane.
Moore's revised role focused on the competition's growth strategy and the commercial elements of the women's game, with Trish Squires heading up the operations side of the competition.
During Moore's tenure at the AFL, the NAB AFLW competition recorded its best-attended season in 2026, with record crowds flocking to Henson Park, Alberton Oval and Arden Street.
Initiatives including double-headers at the start of the AFLW season helped support a year-on-year attendance growth of 20 per cent, while the inaugural AFLW Australia v Ireland match attracted more than 9000 fans to North Sydney Oval, with a record AFL viewership of more than 600,000 on Kayo Sports.
It's understood Moore will remain in her role until the end of the AFLW season, with the NAB AFLW Grand Final (November 27), trade period (December 2-8) and Telstra AFLW Draft (December 14) still to come on the competition's calendar.
The AFLW finals continue this Saturday, with Geelong hosting Sydney at GMHBA Stadium at 4.05pm AEDT and Carlton hosting Hawthorn at Ikon Park at 7.15pm AEDT.