MELBOURNE has condemned a racial slur against Harley Bennell on Twitter following Saturday night's win over Gold Coast.
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The tweet was not from a Demons member and has since been deleted.
Melbourne chairman Glen Bartlett says remaining silent is no longer an option.
"There is just no place for this racist behaviour in our game and in society," Bartlett said.
"It's incredibly frustrating that comments of this nature continue to be made, and it's important that we, as a football community, don't shy away from what's right.
"We all have a responsibility to call this behaviour out and hold these individuals to account. It is simply not OK to remain silent.
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"I am already in discussions and intend to follow up key Federal and Victorian Government Ministers to explore what can be done to strengthen laws to make people accountable and stamp out this abhorrent behaviour.
"The club stands with Harley, and strongly against the vilification of our people. We will continue to drive the importance of listening, learning and educating."