IN TODAY'S AFL Daily, star journalists Damian Barrett and Nat Edwards look at all the big news heading into round 11.

In this episode ... 

- St Kilda's retro-fitting history with 'bizarre' public messaging
Clarko v Reality: Jeff and Al not - and never were - on the same page 
- Collingwood butchers its messaging and butchers it business
- How Bombers are selling the future
- Brownlow medallists to return 

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In this episode ...

0:28 – St Kilda's strange 'reselling of a dream'
3:41 – What is going wrong for the Saints?
5:40 – St Kilda's list management in the spotlight
7:21 – How different clubs handle their 'messaging'
9:44 – Possible Dangerfield and Neale return dates
10:53 – How Geelong and Brisbane have grown in the absence of their stars
14:05 – Some of the clubs that have struggled with injuries
15:09 – AFL concedes THAT handball was deliberate