IN TODAY'S AFL Daily, star journalists Damian Barrett and Josh Gabelich dive into the response from Melbourne coach Simon Goodwin and CEO Gary Perth to a tumultuous off-season.

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- 'You've got to act your way out': The only way Dees can change the narrative
- 37 mentions of 'culture', but do the Demons' leaders really get it? 
- Damo and Josh look at the challenges facing Clayton Oliver
- Simon Goodwin's strong denial of illicit drug use

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