That is the firm opinion of coach Kevin Sheedy after Saturday's 100-point loss to West Coast at Skoda Stadium.
The Giants started the season relatively well, losing their opening six games by an average of 47 points, respectable enough for a second-year side still stock full of teenagers.
But over the past three weeks that average losing margin has ballooned to 106 points in defeats to Adelaide, Hawthorn and now the Eagles.
Sheedy is unbowed in his belief, however, that his young Giants are on the right track.
"I think if you believe in yourself, and the more players that know they're heading in the right direction … that belief system will kick in eventually," the veteran coach said.
"I keep building on that. I never take the spirit away from my players and I never will.
"That's a very important part of being the first coach of this club.
"You have to keep building their self-esteem, you have to love them and you have to care about them.
"By the end of the year, you'll be pretty excited by the way this team is playing."
There were some bright sparks against a rampant West Coast outfit, with Jeremy Cameron managing three more goals to move to 25 for the year.
The young key forward has kicked an astonishing 25.5 from his nine games.
The Giants also only just lost the third term, which the Eagles edged 4.3 to 4.1 after a late GWS shot fell just short seconds before the siren.
"I expect to us to play like we did in the third quarter nearly every week," Sheedy said.
The GWS midfield is also developing, with the impressive Steve Coniglio adding his firm belief in the club's direction ahead of next week's trip to Etihad Stadium to face Carlton.
"We know we played badly today, but it's really about Carlton this week," Coniglio said.
"The morale at the moment is still pretty upbeat.
"We're not going into games thinking we're going to get killed this week.
"We're sticking together and we'll get through this phase."
The crowd of 6324 was a minor improvement on the record-low for the club's match against the Crows a fortnight ago of 5830.
Once again, Sheedy's optimism – and unique take on the situation – came to the fore.
"Six thousand? It's growing from last time," he said.
"We've got to do a lot of work in schools.
“Every player and every coach will be allotted four schools in the west .... I think that's the best way to look at developing this club, through youth."
The Giants are also still searching for their ideal timeslot, with many of those interested in Australian Rules being involved in local leagues on a Saturday afternoon.
"One of the awkward difficulties is the Sydney footy league play today," Sheedy said.
"I mean if they weren't playing today, they might have possibly been here at the Giants game.
"The two crowds we've got are Adelaide, and Adelaide (fans) never leave home, and Western Australia is probably a suburb of Cape Town.
"It's very hard to get a lot of West Australians here from Cape Town."
James Dampney is a reporter for AFL.com.au. Follow him on Twitter: @AFL_JD
