tmedia
Main content

Recommended videos

Highlights: Richmond v Carlton

11:17pm Mar 27, 2014

Malthouse rues costly mistakes

11:44pm Mar 27, 2014

Recommended articles

Sunday football as it happened

Sunday football as it happened

Recap Port's Showdown upset, plus big wins for the Hawks and Tigers

11:45am Apr 14, 2013

St Kilda v Richmond as it happened

St Kilda v Richmond as it happened

 Recap Friday night's MCG clash as the Tigers make their best start to a season in 16 years

04:00pm Apr 5, 2013

Carlton v Collingwood as it happened

Carlton v Collingwood as it happened

Recap Friday night's blockbuster as the Blues capitulate in front of 78,000 at the MCG

10:36pm Jul 5, 2013

Saturday football as it happened

Saturday football as it happened

Recap a day bookended by two major boilovers

01:00pm Mar 30, 2013

Fantasy review: round three

Fantasy review: round three

It was a tough round for AFL Fantasy coaches, Warnie writes

10:42pm Apr 6, 2014

Football world sends off Hafey in style

Football world sends off Hafey in style

Tom Hafey remembered as a great coach and a wonderful man

06:15pm May 19, 2014

Cheap as chips: MCG slashes footy food prices ahead of 2015 season

Jennifer Phelan and Matt Thompson  March 2, 2015 11:55 AM

Food price cuts, MRP latest and more Matt Thompson and Nick Bowen with Monday's Footy Feed
I hope it makes families and others happier when they're at the MCG

FOOTBALL fans will be able to enjoy the cheapest food and drinks in more than a decade this season after the MCG slashed its prices by up to 40 per cent. 

The MCC and its hospitality partner Epicure will take a annual financial hit of $2 million to give spectators better priced food and beverages in an agreement that will extend for at least the next seven years.

And pressure is now on Etihad Stadium managers to follow suit.

AFL chief Gillon McLachlan he was "quietly optimistic" food prices would also be cut at the Docklands ground.

"We've been meeting with Etihad as well. They understand the agenda that we've set and we've been talking to them many times," McLachlan said.
 
"So I'm optimistic, but we'll keep talking to them.
 
"Certainly we've been having some pretty direct dialogue with them (Etihad). This is a big statement by the MCG today and hopefully we'll have an announcement out of Etihad, but we'll keep talking to them."

Favourites such as the meat pie will now be priced at $4, down from $4.80, while hot dogs will be $4, down from $6.50 - the biggest price cut from the food menu. 

Bottled water has fallen from $5 to $3, which is the cheapest it has been since 2001.

Other family favourites such as hot chips and soft drinks have also fallen, as well as healthier options like salad and sushi.

Food sizes will remain the same despite the drastic price change. 

MCC CEO Stephen Gough said the stadium's prices would be unrivalled around the world, with the possible exception of Augusta National Golf Course in America. 

"I do think it will be the cheapest in these areas by a long way," Gough said on Monday morning.

"What other stadiums do is not my business, what AFL and cricket do with those stadiums is not my business, but clearly I would say we'd be a leader by a long way."

A spokesman for Etihad Stadium said chief executive Paul Sergeant was expected to make a public announcement about his venue's plans before the start of the AFL season. 

Given the magnitude of the MCG's discounts, it's unlikely the privately-owned Docklands venue will be able to offer such a cut. 

However, Etihad Stadium has already indicated it will lift the ban that prevented spectators bringing in commercially prepared food from outside the venue after it was trialled last year.

The 'G to light up in blue in round one

The investment in the aspect of the fan experience will cost the MCC and Epicure $14m over the next seven years.

If sales stay the same as they have been in the past, both parties look set to lose $2m from the bottom line each year to sustain the prices.

But Gough said it was a "sound investment".

"If we can do something that does make difference without compromising our ability to upgrade the MCG and service the debt, we're delighted to do it," he said.

"This is a major impact and we don't need market research to tell us - we know what fans think about coming to the MCG, it's mostly very positive."

Alcohol prices are set to stay the same with discounts on such drinks not a priority, although a "beer tray" will now be free and not set spectators back $1 as it did in the past.

"We focused our attention here on the family and the fans there so alcohol wasn't a part of those considerations," Gough said.

NEW MCG FOOD PRICES

Hot chips $4; were $5.60 

Four'N Twenty pie $4; was $4.80 

Hot dog $4; was $6.50 

Chicken schnitzel burger $7.50; was $10

Soft drink (600ml) $4, was $5 

Bottled water $3, was $5 

Sushi $5, was $6.80 

Salad $8, was $11.50