BOB MURPHY says he doesn't expect the finals-bound Western Bulldogs to rest players this week, despite their trip north to meet the bottom-placed Brisbane Lions at the Gabba.

Fremantle has already said it will rest at least six and up to 11 players from its away clash with Port Adelaide, while there has been speculation North Melbourne will also manage its list to face Richmond on Friday night.

But Murphy, who said he had been inspired by his young teammates and their approach to their first finals campaign, insisted the Dogs wouldn't follow suit.

"I'll be out there, all systems go," Murphy said on Wednesday.

"I haven't seen the team yet, but I couldn't imagine there would be too many changes."

The Bulldogs are poised to play finals for the first time since 2010, a year in which they bowed out in a preliminary final to St Kilda.

They have just seven players on their list who played in that game - Murphy, Matthew Boyd, Liam Picken, Dale Morris, Jarrad Grant, Easton Wood and Will Minson, who has not played at AFL level since round 15.

Murphy is confident the youngsters won't be overawed when they make their finals debuts.

He'll also aim to stoke their self-belief by telling them it's business as usual going into the game.

"I'll be telling the guys that they're ready - that the training they've done and the way we play has prepared them for the finals, not that it's got them to the doorstep of the finals and now we have to invent something," he said.

"They're ready, they're good enough and (they'll) give it their best. It will be as basic as that.

"When I talk about this team … they're ambitious, we're ambitious, but I say 'they' because the energy source does feel like it comes from this younger group.

"The older guys, myself being one of those, are trying to be a guiding influence but really, they're the guys that are firing up the engines.

"They're an ambitious group and they're not daunted by where we play, who we play."

The "infectious" attitude the younger Bulldogs have is bringing out the best in the older players, according to Murphy, who added the huge improvements this year hadn't come out of the blue.

"I'm an optimist in a footy sense but even over summer I felt like it was going to be a pretty special year," he said.

"I had a sneaking suspicion we'd surprise a few this year."

A win against the Lions this weekend would ensure a home final for the Bulldogs, although they've been told they'll only host at Etihad Stadium if they draw Adelaide as an opponent.

Despite the Dogs' strong Docklands record (11 wins from 13 games this year) compared to the MCG (2-2 in three years), Murphy doesn't care where they play.

"Honestly, and I think people think you're taking the piss a bit but I'd be happy to play at Western Park out at Warragul," he said.

"Having missed out on the finals for four years … the spring weather, it is a time of optimism and when you're a footballer and you're finished, it is a horrible time in some ways so I can't wait."

Murphy joined by Hawthorn's Matt Spangher on Wednesday to promote next Monday's release of this year's premiership cup pin.

The pin will be on sale at Woolworths, with proceeds to support Ladder; an organisation founded in 2007 to tackle youth homelessness.