RICHMOND is hopeful its new apparel sponsor will be able to produce a jumper closer to its traditional colours after criticism it had become "charcoal and mustard" under manufacturer BLK.

The Tigers on Thursday announced a new partnership with Puma for the next five years, bringing the deal forward 12 months after BLK was placed under external administration.

The colour of Richmond's jumper has become a board election issue, with aspirants Simon Wallace and Peter Casey promising to get the guernsey right.

The Tigers have also been working behind the scenes for at least six months to make sure their new apparel range would be a true reflection of their 'yellow and black' tradition.

"Our jumper is who we are … yellow and black are not just our colours, they are the best line in the best (club) song," Wallace wrote in his campaign prospectus.

"It should be yellow and black, not the charcoal and mustard that it now is."

Richmond had agreed to partner with Puma in a deal that was set to start in 2018, but it has worked to launch the partnership immediately.

BLK was this month placed under external administration, affecting six AFL clubs.

Richmond CEO Brendon Gale said the Tigers had explored a new apparel partner for "a number of reasons".

"We had been in discussions with Puma for some time and given their reputation for quality service, and products, it was clear they are our preferred partner," he said.

"Given the issues with our contracted supplier, Puma have been able to step in immediately which is fantastic.

"While the situation with our current supplier is disappointing, the club has been proactively considering its options and is subsequently very well placed to deal with it."

Richmond is expected to launch its new apparel range in February.