- Exciting and rare opportunity!
- Combine your marketing experience with your love of sport
- Competitive salary
The Brisbane Lions A.F.C, with the recent launch of the new vision to 2016, is embarking on a new direction of growth, evolution and ultimately long-term success. Our values of “Relentless, United, Respectful” will provide the core of everything we do to drive our Club forward and guide us into the future. We are seeking to appoint a talented and dedicated Marketing and Ticketing Manager to our team at The Brisbane Lions A.F.C.
Reporting to the General Manager, Consumer Business, the Marketing and Ticketing Manager will be responsible for managing our marketing program for the Brisbane Lions A.F.C. as well as our social club, LIONS@springwood. This position will be a vital player in delivering and realising the strategic direction of our Club.
As the Brisbane Lions brand champion, you will be required to develop and manage strategies to engage and build strong consumer support for the Lions. Growing our brand awareness, you will increase our fan and membership base, both in terms of Football memberships and LIONS@springwood memberships. You will work closely with the creative agency to activate annual campaigns to achieve retention and acquisition targets, and to deliver activity that drives ticket and corporate hospitality sales. As the Marketing team leader, you will have direct line management and development responsibility for a team of three.
This diverse and exciting role requires a strong leader, who is highly organised and is an excellent communicator who has the ability to work well under pressure and manage multiple activities simultaneously. Previous experience in a marketing management role, particularly in brand management and membership marketing in the sporting industry is essential, as is a sound knowledge of ticket sales campaigns. Knowledge of AFL marketing, the SEQ sports market and Registered Clubs industry is desirable. You must be tertiary qualified.
A competitive salary is on offer for the successful candidate. General business hours will be from 8:30am - 5:00pm Mon - Fri; however match day participation will be required. If you are a self-starter, proactive and motivated to achieve targets, and looking to advance your career in a progressive and supportive team environment, then please forward your CV and professional covering letter (maximum 1 A4 page) to Susan Carson, at jobs@lions.com.au. In addition to your covering letter, please provide answers to the following questions as part of your application:
- When are you available to begin employment?
- What is your expected salary in your next position?
- Briefly outline a marketing campaign you have lead on, describing your process from start to finish and the outcomes of the campaign.
Applications close 3rd June 2012. Interviews to be held 4-6th June 2012.
