(L-R) Alex Jesaulenko, Phil Manassa, Michael Long, Michael Roach, Wayne Harmes and Brett Kirk pose with the Premiership Cup at the launch the 2011 AFL finals series at the MCG in Melbourne.

AFL Chief Executive Officer Andrew Demetriou took possession of the cup from Cash's - official suppliers of the Premiership Cup and makers of all the AFL's leading awards and trophies - and also announced the key football identities who will present the various major awards through September.
 
Former Carlton premiership coach and official Legend of the Game Alex Jesaulenko will present the Jock McHale Medal to the winning Grand Final coach while 1993 Norm Smith Medallist Michael Long will present the Norm Smith Medal to this year's best on ground in the 2011 Toyota AFL Grand Final.

Former Richmond century goalkicker Michael Roach, who topped the VFL goalkicking in 1980 with 112 goals, will present the John Coleman Medal to this year’s winner - Hawthorn’s Lance Franklin.
 
The Premiership Cup on Grand Final Day will be presented to the winning team by a great of the club, with the presenters to be confirmed once the Grand Final teams are known. 
 
Jesaulenko coached Carlton to its 1979 Grand Final win over Collingwood as the last captain-coach in the game's history and he was named a Legend of the Game in 2008.
 
Long played 190 games for Essendon between 1989-2001, winning the Norm Smith Medal in the Bombers’ victory over Carlton in 1993.