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Mid-week Fantasy stocktake

Which cash cows do we keep and which do we sell?

1:24pm  Jul 1, 2015

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1:02pm  Jul 1, 2015

Prospective Licensee Information

Official AFLThe AFL invites suitably qualified and experienced respondents to submit an Expression of Interest in order to submit a full proposal to become an Official AFL Licensee for products within the Hard Lines Category. Respondents are invited to submit Expression of Interests for individual or multiple sub categories as below:

1. Gift and Novelty
Sub categories include:
   a. Phone & Device Accessories
   b. Pet Product
   c. Nursery
   d. Key rings 

2. Sporting Goods
Sub categories include:
   a. Ride on Toys
   b. Gym & Fitness Accessories
   c. Billiards, Pool, Snooker & Darts 

3. Toys and Games:
Sub categories include:
   a. Plush
      i. Core Retail
      ii. Carnival
      iii. Specialty
   b. Toys
   c. Games and Board Games


Stage 1 submission deadline is 5pm Friday 26th June 2015

Download the AFL Expression of Interest for further information on the EOI process and requirements.

The AFL continues to welcome applications from prospective licensees for the following categories for 2016:

Sporting - Pool/beach toys & accessories

Please download the AFL Prospective Licensee Application Form by clicking the link below and complete each section in detail.

Download the AFL Prospective Licensee Application form

If you wish to make a general licensing enquiry, please email

Thank you and Kind Regards,
The AFL Licensing Team