FORMER Gold Coast CEO Travis Auld will lead the construction of the 2017 fixture as part of an extensive re-shuffle of senior positions at AFL House announced on Friday.

Auld, who joined the AFL executive 12 months ago as general manager of clubs and AFL operations, will take over the key broadcast operations and scheduling post from Simon Lethlean.

Lethlean, who was the AFL's fixturing chief for more than three-and-a-half years, has been moved to game development and will oversee the growth of community football.

AFL CEO Gillon McLachlan said the changes, which will be effective from Monday, had been "a work in progress over the past several months" and part of the League's "critical need to review the community football structures".

He also announced Elizabeth Lukin would join the AFL executive as general manager of corporate affairs and communications.

Lukin, who had previously advised the AFL and several clubs as an issue management expert, joined the League in February.

Former executive member Dorothy Hisgrove, who resigned this week, has agreed to continue to advise the AFL on key strategic matters. 

In other moves, the AFL has aligned its community and elite coaching programs under football operations.

Jason Mifsud has been appointed into a new role as senior advisor, indigenous and multicultural affairs.