ESSENDON captain Jobe Watson is one of five new players named as Australia Post AFL multicultural ambassadors.

The 2012 Brownlow medallist joins Demon Jimmy Toumpas, Magpie Patrick Karnezis, Giant Stephen Coniglio, and Lin Jong from the Western Bulldogs as new multicultural ambassadors in 2014 to help grow the game alongside existing ambassadors Nic Naitanui, Bachar Houli, Karmichael Hunt, Majak Daw, and Alipate Carlile.

AFL chief executive Andrew Demetriou says the five new ambassadors had been selected because of the significant leadership they have shown in their communities.

"Since the introduction of the AFL multicultural ambassador program in 2012, we are delighted by the enthusiasm, insight and cultural guidance the ambassadors have provided to communities and the AFL industry," Demetriou said.

"In 2014, we are excited to have Jobe, Jimmy, Patrick, Stephen and Lin as part of this important program and look forward to the 10 ambassadors playing a lead role in encouraging individuals and communities to unite through their passion for Australia's game."

The multicultural ambassadors will play a leading role in the AFL multicultural round to be held this year in round 18.

Australia Post managing director and CEO Ahmed Fahour welcomed the announcement of five new multicultural ambassadors.

"The AFL has many multicultural stars, from rich and diverse cultures, who have come together to contribute to Australia’s indigenous game," Fahour said.

"They provide excitement and entertainment each week for Australians everywhere."