COLLINGWOOD president Eddie McGuire has suggested the introduction of an Adam Goodes Medal, to be awarded to the player adjudged best afield as part of an annual mid-year blockbuster between the Swans and Magpies at the SCG.
In a development that will raise some eyebrows given the testy relationship between the clubs, and McGuire's public fallout with the now retired Goodes in 2013, the rivals plan to create an event with wow factor in Sydney that they believe could become as big as the NRL's State of Origin.
McGuire believes the AFL has dropped the ball since a 2003 Sydney-Collingwood game at ANZ Stadium attracted a crowd of 72,393 – a record attendance outside Melbourne.
"This could be as big as a State of Origin game if done the right way. If I have any disappointment it's the fact we were already there ... but then it has been let slip," McGuire told The Age.
"That weekend you shouldn't be able to walk down a street without seeing a Collingwood scarf, cap or jumper on. At Taronga Park Zoo, on the harbour cruises, you name it; it should be just full of Collingwood.
"We would go en masse and we'd take over the town. We'd have functions everywhere and the great thing about when Collingwood goes on the march (is) we've got everything from the caravan parks through to the penthouses full.
"That's why Bob Carr [former NSW premier] once rang me up and said 'I'll give you $5 million to play Anzac Day.'"
Pridham believes the concept has the potential to become one of the biggest events on the Australian sporting calendar.
"The Sydney Swans are the most-supported club in Australia with 1.2 million supporters, Collingwood have 800,000, so are the second-most-supported club. I think this would just be an absolutely fantastic event," Pridham said.
"I think this should be an event you mark off in your calendar like Anzac Day.
"I would like to think it would be an event where people are begging to get ... it should transcend the sport. I absolutely think it could rival State of Origin, which is clearly the greatest asset the NRL has.
"In the Swans-Collingwood game I think you'd have 800,000 barracking for Collingwood and 22 million barracking for the Swans."