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AFL CHIEF Gillon McLachlan is "satisfied" with Richmond defender Nathan Broad's three-match ban for his involvement in the topless photo scandal despite the Victorian Government joining the backlash.

The Tigers confirmed Broad on Monday as the player responsible for distributing a photo without permission of a bare-breasted woman wearing a premiership medallion that was widely shared on social media.

The 24-year-old defender will be eligible to play in the JLT Community Series and the VFL during his suspension, which Richmond issued in conjunction with the AFL.

The AFL's integrity unit last week ran its own investigation, which found Broad breached its rules and respect and responsibility policy, after Victoria Police closed its inquiry at the woman's request.

"It's a strong statement and I'm interested to see how people go if anything happened like this again," McLachlan told reporters.

"This is something where everyone will have their views, whether it was three, four or five (matches).

"I think it's a strong statement and a strong accountability for a player who's made a very poor decision … it was a dramatic breach of trust (and) an incredibly poor decision."

Victoria's acting sports minister Philip Dalidakis, speaking at Gymnastics Victoria's Women in Sport breakfast function on Tuesday, criticised the penalty as "unjust".

"I think the penalty Richmond Football Club provided to its player yesterday was manifestly unjust," Dalidakis said.

"Unjust not to the player, but to the woman who was part of this unfortunate incident.

"Three weeks is not a penalty that we as a community should be able to walk away and say is an appropriate penalty for that situation.

"This is slightly controversial and I'm not telling the AFL or the Richmond Football Club what penalty they should have imposed, but I would hope in time they would reflect and say these are not the community standards we would like."

The AFL is in the process of updating its respect and responsibility policy.

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