MELBOURNE CEO Peter Jackson has reassured fans the club is on the path to playing finals football.

Using his speech at Friday night's best and fairest count, Jackson said the Demons would remain steadfast in their own expectations for reaching success and not be altered off course.

"I try not to listen to the noise, and I try to make sure everyone in the club – players, coaches, staff and directors – also don't listen to the noise. Unfortunately though, it does sometimes get to some of them," Jackson said.

"The reality is that it is just noise, and we in the club have to continue to believe in our own path and expectations and what we are doing to achieve them.

"So I want look tonight at where this club is really at and to convince everyone it is exactly where I said it would be, and we have done what we said we would do."

Vince ends Jones' reign as Demons' No.1

Jackson referenced the journey the club set out on at the start of October 2013 – how it had built a foundation to work off and for the way it has started to earn back some respect.

Off-field, the Demons posted a reported profit of $300,000 in 2014 after a reported loss of $3 million in 2013.

"Here we are at the end of 2015 and I’m confident we are on track, on and off the field," Jackson said.

Melbourne achieved its internal aim of winning seven games in 2015 while the club also vastly improved the defensive aspects of its game during the season.

In his address, coach Paul Roos touched on the club's inconsistency and a commitment he made to the playing group in an end-of-season team meeting during the week.

"We want a team of competitors playing in round one next year and everything we will do will be designed to get a team of competitors week in, week out," Roos said.

"I can guarantee that there's a genuine excitement among the playing group and there's a real spring in the step of the boys coming in this week to do their exit interviews.

"I'm extremely excited about what next year brings."

Jackson said it was now necessary for the club to work on the attacking part of its game in 2016.

"We will also build a finals culture by continuing to improve the playing list, where talent alone is not enough, but the behaviours of resilience, character and competitiveness are also essential," Jackson said.

"In 2016, having improved our defensive and contested skills, we will start to develop the game style that we know will win finals games." 

The Demons also announced development coach Brad Miller has resigned his post and will not continue at the club in 2016.