The club is urging supporters who are planning on attending Saturday's AFL match to bring a blanket to the MCG and donate it to Melbourne’s homeless. Click on the 'Like' button below to show your support of the 'Bring a Blanket' Facebook fan page.
Collingwood supporters bringing a blanket to Saturday's game against Richmond can drop off their blankets outside gate 1, 3, 5 and 6.
After collecting over 17,000 blankets in 2009, the club has launched the 'Bring a blanket' campaign via social media to drum up further interest.
'Jason Bedding - Bring A Blanket Day’ Appeal supports the Salvation Army and will be launched this Saturday at the MCG during the Collingwood v Richmond blockbuster.
Head to facebook.com/bringablanketday and 'like' the page to show your support.
Fans of the page have the option of donating a digital blanket to the Salvation Army or finding the nearest location to drop off a blanket.
The club has also produced a video published on YouTube including interviews with several youths who are living on the streets this winter.