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What is going on is not the Geelong way - treating people unfairly and being abusive

GEELONG CEO Brian Cook has moved to ensure the club is on the front foot in relation to crowd behaviour when Adam Goodes and the Sydney Swans visit Simonds Stadium to play Geelong on Saturday week.

Geelong has already been in contact with the Sydney Swans and will liaise with their own players and staff, the AFL and the AFLPA to ensure they deliver a strong message about what they consider appropriate standards of behaviour for supporters at the game.

Cook told AFL.com.au it was important the Cats took action to support both their reconciliation action plan and diversity policy.

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"What is going on is not the Geelong way - treating people unfairly and being abusive - so we want to do something about it to make a stand against those elements," Cook said.

"It's really important our crowd is very fair about this and thoughtful about what they do."

Cook conceded the inherent difficulty in prescribing how people behave, but said their message was about maintaining the standards that people were used to and expected when they went to the football. 

"In the ideal world you want your crowd to demonstrate the strong values the club has…where the values of the club are not only demonstrated by the employees of the clubs but all of its followers," Cook said.  

"It's more of a philosophy… you never stop trying to get there and it would be remiss of us not to try to get there."

Geelong hosts the Sydney Swans in round 19 under lights at Simonds Stadium in a game that could determine the club’s finals chances.

At their most recent home game the Cats wore their indigenous jumper and celebrated Close the Gap round to promote the national Close the Gap campaign.