GAMBLING advertising during AFL games is "out of control" according to Western Bulldogs premiership captain Easton Wood.

Wood took to Twitter during the telecast of Friday night's AFLW game between the Bulldogs and Adelaide to raise his concerns and asked fans whether they agreed.

Wood's tweet was retweeted more than 1000 times and had more than 2700 likes. Most of the replies were strong in their support, however some queried whether he would be prepared to play for less money if the gaming industry pulled its financial support for the game.

In a note attached to the tweet, he said the Bulldogs this week had their annual education session with the AFL, which he described as "both informative and well run."

But he questioned why there was so much gambling advertising if gambling was such a big issue that it required an annual information session from the League.

"Why – as an industry – do we support the onslaught of gambling advertising you're now faced with when watching an AFL game?" he wrote in the tweet.

"The obvious issue here is the effect this advertising has on children every time we pull on our boots. The big question is do we think the normalization of gambling – particularly to kids – is acceptable in this day and age?"

Friday night's match was broadcast live on Fox Footy in Victoria, but the gambling industry advertises across all forms of live sport. The industry standard is that 10 per cent of advertising during live sport broadcasts can promote sports betting. 

The AFL has been contacted for comment.