AFLW General Manager Emma Moore and AFL EGM of Football Laura Kane. Photo: Simon Schluter, The Age

THE AFL'S former AFLW boss is set to step away from football, less than a year after moving into a different role at League HQ.

Emma Moore, who was appointed the AFL's general manager of AFLW in 2024, is set to leave the League at the conclusion of the current AFLW season, AFL.com.au understands.

AFLW boss Emma Moore ahead of the 2024 season. Picture: AFL Photos

A former marketing executive at NAB, Moore moved into the role of 'general manager of AFLW growth' earlier this year, with Laura Kane adding GM of AFLW to her raft of responsibilities. 

Moore's revised role focused on fan development and the commercial side of the women's game, with Trish Squires heading up the operations side of the competition.

Annie White, Bec Goddard, Debbie Lee, Laura Kane and Emma Moore during the 2025 AFLW Finals Launch at Yarraville Oval. Picture: AFL Photos

It's understood Moore will remain in her role until the end of the AFLW season, with the NAB AFLW Grand Final (November 27), trade period (December 2-8) and Telstra AFLW Draft (December 14) still to come on the competition's calendar. 

The AFLW finals continue this Saturday, with Geelong hosting Sydney at GMHBA Stadium at 4.05pm AEDT and Carlton hosting Hawthorn at Ikon Park at 7.15pm AEDT.