It is recommended that clubs appoint a Sponsorship Coordinator who is responsible for the recruitment, management and retention of sponsors.

This job includes:

• Attracting and retaining sponsors
• Developing sponsorship proposals
• Managing all partnerships
• Renewing partnerships when necessary

Ideally, this person will possess the following skills and requirements:

• Strong written and verbal communication skills along with a strong and persuasive personality
• Professional, friendly, organised, energetic and determined in attempting to land sponsors
• Servicing existing sponsors and developing other revenue streams
• Ability to build a rapport with partners quickly
• In-depth understanding of what your club has to offer sponsors
• High level of attention to detail
• Strong organisational skills

Appointing a Sponsorship Coordinator will mean the responsibility won’t fall to the club President or other busy committee members.