2021 AFL Consumer Products Expression of Interest Process: Supporter Apparel & Accessories

The Australian Football League openly invites suitably qualified and experienced Licensees, Brands and Retailers to submit an Expression of Interest to become part of the AFL's Consumer Products Program for the 2023 Season and beyond.

The AFL Consumer Products Program strives to be the #1 Australian Sports Licensing Program locally, and an emerging brand globally. Delivering a fan focused, accessible and exciting program to AFL and Club members, fans, supporters and partners.

To apply, respondents must first lodge their Expression of Interest via the below link, followed by a Stage 1 formal application.

Click here to register your Expression Of Interest to participate in the 2021 Supporter Apparel and Accessories EOI process.

Notifications should be lodged no later than Monday 9th August 2021. 

Click here to read the Expression of Interest Process, in full, including the Stage 1 formal application criteria.

Stage 1 applications to be lodged no later than Monday 16th August 2021.

Stage 1 Applications, and any enquires relating to the EOI Process are to be submitted to licensingEOI@afl.com.au.

Thank you
AFL Consumer Products