About the business

Fiercely proud of our unique Western Suburbs heritage – the Western Bulldogs have represented Melbourne’s West, our geographic heartland, for over 100 years. Our famous Bulldog fighting spirit mirrors that of the West – where hard work and standing up for what you believe in matters. We are the team of the Mighty West, for the West, which has been ingrained in our club for many years. However, our story is no longer only defined by where we come from. Our horizons have lifted, unprecedented opportunities await, and with that there is a moment in time to evolve. 

While some things change, some stay the same. Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. It’s about our people, and their shared passion for the red, white and blue. It’s about ambition, pride, determination, and having a place to call home. We’ll always be entrenched in our community, embracing the beauty and strength in its diversity. It’s the story of what it means to be a Bulldog ‘Through & Through’. 

We strive to create an inclusive environment where all are celebrated and belong regardless of age, gender, sexual orientation, religion or background. We are a child safe organisation committed to the safety and wellbeing of all children and young people. If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage you to apply.

Your contribution to the team includes

The Commercial Partnerships Manager (CPM) is responsible in supporting the Head of Partnerships within Commercial Partnerships to drive the Clubs commercial standing within the AFL competition and across the domestic sporting landscape. 

The CPM will play a pivotal leadership role within the achievement of above outcome, and as a leader within the Commercial Partnerships team, this role is responsible for the successful management of key existing Club partners, as well as generating new revenue opportunities (both within traditional assets and new business).

  • Manage a portfolio of key relationships with existing Commercial Partners 
  • Revenue, Net Profit and Commercial budget achievement
  • Establish and maintain strong professional working relationships with all key sponsor related stakeholders involved with the Club
  • Maintain and optimise the digital marketing plan for commercial partners
  • Develop innovative servicing solutions that elevate the partner experience  
  • Game Day and Official Events responsibilities; 
  • Execute sponsorship contractual entitlements throughout the AFL and AFLW seasons
  • Regularly liaise with clients on day to day issues surrounding their sponsorship activity
  • Proactively contribute to the winning of new sponsorship projects from existing and new clients

 

Skills and experience

  • Minimum 4-years' experience in sponsorship, partner servicing and/or business development roles 
  • Demonstrated management people – either direct leadership or via project groups 
  • Proven experience within achievement of revenue and partner servicing outcomes
  • Financial management and forecasting experience
  • Advanced Microsoft Suite knowledge
  • Knowledge of operating a CRM and setting up/managing databases preferable 
  • Highly organised with strong attention to detail are essential 
  • University qualification in Marketing, Business Management and or Commerce (preferred but not required)

 

What’s on offer

  • Club membership -  Free access to Western Bulldogs home games for you and your family 
  • Continuous learning & development – Array of paid and discounted professional training and development opportunities on offer
  • Flexible working arrangements – 2 days work from home opportunity available dependant on role
  • Free onsite parking at Whitten Oval!
  • Work Life Leave provided and encouraged to those who are required to work weekends 
  • Deals & Discounts with corporate sponsors - 42% off Asics footwear, 45% off Asics apparel
  • Parent friendly – Paid Primary and Secondary Carer’s Leave available 
  • Wellbeing focus including - Access to our EAP Converge includes up to 6 free counselling sessions for you and your immediate family and regular education/initiatives sessions 

How to Apply

Successful candidates will be required to hold a valid working with children check and a satisfactory national criminal history check.
If you are interested in working in a challenging yet extremely satisfying position, please click on this link & attach your resume and a cover letter outlining your key attributes. Applications close at 5pm Friday 22 March 2024.


Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, presenting and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply