FROM today footy fans have a free entertainment destination with unlimited access to an extensive catalogue of AFL content series, documentaries, short films and historical footage, available on web and mobile via and the AFL Live Official App, with thanks to Telstra.

AFL On Demand showcases the extraordinary stories from the game and provides fans with unlimited access to an extensive video library of AFL shows, past and present, documentaries, short films, footy highlights and more.


Launching in time for the finals bye weekend, Sound The Alarm is a new series that showcases exclusive audio and video footage from the coaches box in last year's 2019 Toyota AFL Grand Final, featuring Richmond and Greater Western Sydney. 

Catch up on all the best AFL Media content, such as the crowd favourite, nine-part mini-series Last Time I Cried presented by Hamish McLachlan, or Lloydy's Lists hosted by Essendon great Matthew Lloyd. 

Go behind the scenes in the raw and emotional 'AFLW Unfiltered' series – no director, no film crew, no script – just some of the AFLW's biggest names, honest questions, and real answers.

Bursting onto the scene in 2020, Yokayi Footy is a groundbreaking new footy panel show featuring Tony Armstrong, Bianca Hunt and Darryl White. The weekly show dives into football and the untold stories from communities, told by the modern voices of Indigenous Australia's freshest talent. 

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AFL On Demand: Start watching NOW

Short films, docos, heaps more ... Footy fans now have a free entertainment destination. Check it out

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 There's also old favourites like the Final Story, Where It Al Began, Nyoongar Footy Magic, The Chosen Few, as well as classics from the vault like The Fantastic Five, Big Bags, The Deadliest and so much more.

General Manager of Digital and Media, Sarah Wyse, said AFL On Demand offers more than just 24/7 football content – it provides the emotional connection fans are seeking from the game they love.

"We combine the best of sports and entertainment to deliver exceptional, fan centric stories that celebrate our game's heroes, history, culture and community," Wyse said.

"Our video content goes beyond gameday, exploring the deep connection between life and sport. There is so much more to our game than what happens on the football field. We have an abundance of rich characters, tales of adversity, triumph, and celebrations to share with fans.

"We reach, on average, four-million Australians each month through the AFL's digital platforms, and our fans are vigorously consuming video content more than ever before.

"Working with our technology partner, Telstra, AFL On Demand has been created with those fans in mind, giving them a platform to find all those stories and more.

This is just the beginning, the library of content will continue to build over time with archived matches, historical and club centric content for example still to come." 

Telstra Media Product and Technology Executive, Rebecca Haagsma, said that AFL On Demand demonstrates the deep collaboration between Telstra and the AFL to deliver innovative digital experiences for fans.  

"Our technology and digital partnership with the AFL is long standing, and the products we deliver together are enjoyed by millions of Australians," Haagsma said. 

"AFL On Demand has been designed and created by the AFL and our product team at Telstra, showcasing our expertise in the sports platform and technology space."

AFL On Demand is available on web and mobile via or the AFL Telstra Live App and is free for all fans to access. For live matches, catch all the action on the Seven Network, Foxtel and via AFL live Pass with thanks to Telstra. 

AFL On Demand brings all the magic of football; action, drama & heroes together, in one place and all for free.

Visit for more.