AFL CEO Andrew Dillon (centre) with (L-R) Taya Parker, Oliver Kelly, Jimi Partridge and Caitlin Evans during the Tasmania Football Club launch at Paranaple Convention Centre on March 18, 2024. Picture: AFL Photos

THE AFL'S 19th team will be known as the Tasmania Devils, and will play in a dark green jumper emblazoned with a yellow map of the island state.

The club, which was granted a licence in May last year to enter the national competition in 2028, unveiled its colours, mascot and inaugural jumper at venues across the state on Monday night.

The club chose myrtle green, primrose yellow and rose red - an acknowledgement of the state's rich football history. 

"Our football heritage dates back over 150 years. Footy is part of the fabric of what it means to be Tasmanian," club chair Grant O'Brien said.

"In 1908, our colours were agreed ... (and) our traditional colours will endure.

"Our Tasmania Devil is a free spirited, powerful, and authentic identity.

"A devil that embraces our past, but fiercely looks to our future."


The club sold more than 40,000 foundation memberships in the two hours after revealing its mascot and team colours, launching $10 foundation memberships, giving a fans an ID membership card, stickers and access to yet-to-be-released merchandise.

For comparison, expansion clubs Greater Western Sydney and the Gold Coast had 33,036 and 23,359 members respectively at the end of 2023.

"Your club has been blown away by the community support shown," Tasmania Football Club chair Grant O’Brien said.

"It has been a truly special moment in our state's football history with thousands of Tasmanians joining in the cheers and tears."

Tasmania chair Grant O'Brien with a Devils t-shirt at the launch on Monday, March 18. Picture: AFL Photos

The club, which will also field an AFLW team, had to negotiate with American entertainment giant Warner Bros to use the mascot.

"Warner Bros. Discovery and the AFL have come to an amicable agreement and look forward to seeing footy fans across Tasmania support the AFL’s newest football club, the Tasmania Devils," the AFL and Warner Bros. Discovery said in a joint statement.

"The Devils will no doubt be a club that unites the state and showcases the best of Tasmania."

Matthew Richardson shows off Tasmania's inaugural jumper, logo and colours are revealed on March 18, 2024. Picture: AFL Photos

The launch took place in conjunction with the release of $10 foundation memberships. 

The club's jumper will be predominantly green with a red collar and a yellow map of the island with a red 'T'.

Tasmania has battled for decades for inclusion in the national competition, with club board member Kath McCann telling the Hobart launch the devil army had to fight even harder to ensure the club could be delivered in 2028.

The AFL licence was granted after the League signed binding commitments with the Tasmanian Government that included partnering with the Federal Government for the construction of a 23,000-seat roofed stadium at Macquarie Point in Hobart.

League boss Andrew Dillon, who attended the launch in Devonport, reiterated the stadium was not negotiable.

"It was a vital part of the case that was put to the (AFL) commission for the licence," Dillon told reporters. 

"The club signed off on that."

The Tasmania Devils jumper is revealed during a launch on March 18, 2024. Picture: AFL Photos

The federal Labor government is contributing $240 million and the AFL $15 million, with private investment slated to cover any cost overruns. 

Under the contract, the club will play its first season at the existing Blundstone Arena in Hobart and Launceston's University of Tasmania Stadium.

The AFL men's team is expected to join the competition for the 2028 Toyota AFL Premiership Season and a state league side could be ready to play by as soon as 2025.

A timeline for the women's team's entry in the NAB AFLW competition is still being worked through.

Tasmania has produced a host of elite Aussie Rules players including Australian Football Hall of Fame legends Darrel Baldock, Ian Stewart, Royce Hart and Peter Hudson.

The club's board includes Burnie-born three-time premiership winner Alastair Lynch.

Richmond great and Hobart-born Jack Riewoldt has been involved in community consultation on the team's identity.