The AFL wishes to advise Will Ashcroft of the Brisbane Lions has won the 2025 Norm Smith Medal after being adjudged best on ground in the 2025 Toyota AFL Grand Final.

A panel of five judges provided votes on a 3,2,1 basis.

Voting breakdown

Will Ashcroft (Brisbane Lions) – 13 votes (3,3,3,2,2)
Harris Andrews (Brisbane Lions) – 6 votes (3,2,1)
Zac Bailey (Brisbane Lions) – 5 votes (2,1,1,1)
Jaspa Fletcher (Brisbane Lions) – 3 votes (3)
Dayne Zorko (Brisbane Lions) – 2 votes (2)
Hugh McCluggage (Brisbane Lions) – 1 vote (1)

The final votes from the panel were as follows:

Andrew McLeod, Chair 
3. Will Ashcroft (Brisbane Lions)
2. Zac Bailey (Brisbane Lions)
1. Harris Andrews (Brisbane Lions)

Luke Hodge (Channel Seven)
3. Jaspa Fletcher (Brisbane Lions)
2. Will Ashcroft (Brisbane Lions)
1. Hugh McCluggage (Brisbane Lions)

Kate McCarthy (Triple M)
3. Harris Andrews (Brisbane Lions)
2. Will Ashcroft (Brisbane Lions)
1. Zac Bailey (Brisbane Lions)

Jack Riewoldt (Fox Footy)
3. Will Ashcroft (Brisbane Lions)
2. Harris Andrews (Brisbane Lions)
1. Zac Bailey (Brisbane Lions)

Adam Simpson (SEN)
3. Will Ashcroft (Brisbane Lions)
2. Dayne Zorko (Brisbane Lions)
1. Zac Bailey (Brisbane Lions)