The AFL has today announced a price freeze on entry-level tickets for matches across the 2026 Toyota AFL Finals Series.
Entry-level tickets for all Qualifying Finals, Elimination Finals and Semi Finals will remain frozen at $35, whilst Preliminary Final entry-level tickets will also remain frozen at $65. These entry-level prices have been the same since 2016, marking the 11th year in a row at this price point.
The AFL has also today confirmed Wildcard Finals tickets will also start at $35.
All other categories will increase by two per cent on 2025 prices.
The Toyota AFL Grand Final will see a four per cent increase to all ticketing categories, with the cheapest ticket $172 compared to $165 in 2025.
Ensuring the game remains affordable and accessible for fans has been a key consideration in shaping the Finals ticketing structure, and follows a number of ticketing initiatives and price freezes across the AFL and AFLW, including:
- The 2026 Toyota AFL Season general admission tickets for all matches at the MCG and Marvel Stadium frozen at $27 for the eighth straight season
- To assist with cost-of-living pressures a special ticketing offer across Round 10 to 15 saw Adult General Admission tickets reduced to $20 (from $27), Concession tickets to $15 (from $18), Junior tickets remained at $5, and family passes were available $40 (from $54).
- Kids Footy Month thanks to Coles with kids under 14 able to go to the footy free nationally across Rounds 16-19
- Kids Go Free for matches in Victoria in Round 24
- Under 14 free at NAB AFLW matches and adult ticket prices frozen at $15 for the 2026 home and away season
- Marvel Stadium having the most affordable Pies ($4.70) Chips ($4.90) and Hot Dogs ($6) anywhere in Australia for major stadium events. The price of Pies and Hot Dogs at Marvel are the cheaper now than they were in 2016.
- Thanks to AFL partner Shell, 10 cents off per litre during the April school holidays
AFL CEO Andrew Dillon said:
“Season 2026 has so far been one of the biggest seasons to date, seven million plus attendees, and we are on track to break the all-time home and away attendance record.
“As part of our ongoing commitment to ensure the game remains affordable for members and fans who support their club’s week in and week out, we are pleased to announce the price freeze on entry level ticket prices for the eleventh straight year.
“Cost of living has been a challenge for families and fans alike and we have been focused on delivering initiatives to help ease that pressure across the year.
“When Finals tickets are released, priority will be the members of the competing clubs, who will continue to receive the largest share of tickets.
“It’s a massive month ahead with the end of the Toyota AFL home and away season, the 2026 NAB AFLW Season underway and another exciting Toyota AFL Finals Series shaping up.”
Ticket on-sale dates for the 2026 Toyota AFL Finals Series will be communicated in due course, with members to get first access to finals tickets.
The most expensive Toyota AFL Grand Final ticket in 2026 will be $536, compared to $515, with the cheapest ticket being $172 compared to $165 in 2025.
Competing club members will receive the same allocation of tickets for the 2026 Toyota AFL Grand Final as last year.
The two competing club members, AFL members and MCC members, will have access to approximately 75,000 tickets (or 3/4 of the MCG).
Competing club members receive the largest allocation of 35,000 (17,500 each), followed by MCC members, AFL and Medallion Club members, followed by other stakeholders (corporate and broadcast partners, clubs) and then premium hospitality experiences.
The Toyota AFL Grand Final is an event subject to a sports ticketing event declaration under the Major Events Act (Vic) 2009.
The AFL strongly encourages fans to only purchase tickets for the 2026 Toyota AFL Grand Final through Ticketek, or through the AFL Event Office for premium hospitality and experience packages at afl.com.au/eventoffice
The 2026 Toyota AFL Finals Series get underway with the newly introduced Wildcard Finals which will see 7th vs 10th and 8th v 9th, commencing on Friday 28 August.
The 2026 Toyota AFL Grand Final will be held at the MCG on Saturday, 26 September at 2.30pm AEST.
