FOUR-TIME Grand Final coach Ross Lyon has launched a new facet of his post-football life – a weekly 30-minute chat with Damian Barrett on AFL.com.au and the AFL Live Official App.

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There are plenty of hard-hitting topics in the first episode of The Coach, and there's ample off-beat conversation, too.

Such as the time Ross' cat Ruby inadvertently found itself inside the Lyon family's washing machine during a colour cycle. It's OK – Ruby was in a spot of bother for a few days, but she survived!

In The Coach, Ross, who coached 305 matches at St Kilda - including the 2009 and 2010 Grand Finals (two GFs that year due to a draw) - and Fremantle (2013 GF), has a typically dry response to Gold Coast chairman Tony Cochrane's claims that he was a "failed coach".

And he also reveals full details of the dramatic night St Kilda said 'no' to Ben Cousins joining when the troubled Eagle was seeking a Melbourne home.

All that, and plenty more with Ross and Damo on The Coach.  >> TURN IT ON NOW