THE LOGO for the AFL Women's competition features a stylised 'W', with iconic goalposts and a goalsquare.

The logo, developed in consultation with the AFL women's advisory group, was released in Melbourne on Monday morning.

The AFL said the 'W' logo paid tribute to the heritage of the AFL logo, with the posts and goalsquare presented in a "contemporary, energetic, and youthful manner".

AFL CEO Gillon McLachlan said the women's league marked a new era in Australian sport. 

"We have been thrilled by the public and media groundswell to the announcement of the AFL Women's competition," he said.

Brianna Davey and Moana Hope at the launch of the AFL Women's logo. Picture: AFL Photos