THE AFL is pleased to announce Tupperware Australia and New Zealand as the AFL’s latest official partner for 2014.

Tupperware Australia and New Zealand joins the AFL’s stable of commercial partners in the homeware category.

AFL general manager commercial operations, Darren Birch, said the AFL was pleased to partner with a globally recognised company that has established strong links throughout Australia over the past five decades.

“The AFL has a diverse range of official partners across a host of commercial categories and we are pleased to add Tupperware Australia and New Zealand to that list in the homeware category.

“The addition of another strong brand with a clear market presence is a welcome inclusion to the AFL’s range of commercial partners ahead of the 2014 season.”

Managing rirector of Tupperware Australia and New Zealand, Charles Henry, said the AFL’s capacity to engage families was a natural link for the company: “We are delighted to announce that Tupperware Australia and New Zealand has come on board as an official partner of the AFL for 2014.

“As one of Australia’s favourite pastimes, attending AFL matches is a popular, family-friendly activity and we are excited about this opportunity to further engage with our key audience.”

Tupperware’s sponsorship with the AFL will be activated across numerous platforms throughout the 2014 AFL season, including advertising, signage at games, on site activations, product sampling and pop-up booths.