FORMER Victorian premier Jeff Kennett says Melbourne and the AFL have a rare opportunity to make cultural change and rebuild after Don McLardy stepped down as Demons president on Friday. 

Kennett, who has indicated his willingness to take charge of the embattled club, said his prospective ticket represented the "bold and courageous alternative". 

Speaking after Melbourne confirmed McLardy had stood down late on Friday afternoon, the former Hawthorn president challenged the AFL to back his push.    

"The AFL and the Melbourne Football Club have one of those very rare opportunities where they can make cultural change to rebuild the club," Kennett told AFL.com.au.  

"To make that change will require courage.

"If this opportunity is not seized now, then sadly, although there might be some change or slight improvement, it will not lead to cultural change. 

"It will be very interesting to see whether the AFL have that courage."

From board member to president: The Don McLardy timeline

Kennett said his interest in the Melbourne presidency had never been a personal battle with McLardy or any member of the current board. 

"It is the collective output of what they have or haven't been able to deliver over the last few years," he said.  

He said he had been emboldened over recent days from calls, letters and emails received from Melbourne members.

Kennett said he had held discussions with the AFL but would not reveal the League's stance on his potential presidency. 

"I think we've got to find out in detail what the Melbourne Football Club asked for today and what the ramifications are," he said. 

"We'll assess what has happened and we'll no doubt talk over the weekend. 

"What we represent is the bold and courageous alternative." 

Nathan Schmook is a reporter for AFL Media. Follow him on Twitter: @AFL_Nathan