SOUND The Alarm is a compelling new series where we take you inside Richmond and Greater Western Sydney's coaching boxes during the 2019 Toyota AFL Grand Final.

With Damien Hardwick and Leon Cameron both mic'd up, you will feel, hear and see all the tension and drama that runs through a coaches' mind when the stage does not get any bigger, and the stakes don't get any higher. 


In this latest and exclusive episode (WATCH IT IN THE PLAYER BELOW), Cameron's frustration grows as Richmond begins to dominate. Also check out Dimma's reaction to the crowd as a special moment unfolds.   


Sound The Alarm is just one of many amazing and free content offerings in AFL On Demand.

To catch up on the first episode, click on the image below to watch Sound The Alarm's pulsating first quarter. 

In this instalment, we get a snapshot of Dimma's pre-game address to the team, see Hardwick react to an early Dustin Martin injury scare, and Cameron calls 'who's on Rioli?' ahead of his buzzer-beater goal. 

AFL On Demand is available on web and mobile via or and provides you with an unlimited access to an extensive catalogue of AFL content series, documentaries, short films and historical footage.  

AFL On Demand brings all the magic of football - action, drama and heroes - in one place and all for free.

Visit for more.