In season 2011, YouTube has partnered with the Club's official video channel - watchhawkstv.

Each week up to five fresh videos are launched from inside the Club and on match-day.

All HawksTV videos are launched in conjunction with hawthornfc.com.au/hawkstv, while Hawks' channel subscribers can preference alerts of Club video uploads to suit their taste.

On match-day, players speak directly to fans through HawksTV shared by the Club via twitter and facebook.

Full episodes of the Hawks' own TV show HawksActive and Club press conferences remain exclusive to hawthornfc.com.au/hawkstv

Watch the latest post-match interview with Grant Birchall and subscribe on the same page