The AFL, in conjunction with Melbourne Stadium Limited the operator of Etihad Stadium, is pleased to announce Simply Energy as their Official Energy Partner for the next three years.

Simply Energy will supply Etihad Stadium with gas and electricity, as they also help to power the passion of footy fans.

The Simply Energy Scream-A-Meter will allow fans to capture their energy for their team and then show their family and friends their passion via their social media channels. 

AFL General Manager Commercial Kylie Rogers welcomed the partnership as the first in conjunction with Etihad Stadium.

“At the AFL, we love to see energetic fans getting behind their teams every week and it’s great to have Simply Energy on board as they help to power up fans’ passion,” Ms Rogers said.

“The Simply Energy Scream-A-Meter within Etihad Stadium will be a fun test for fans to gauge their passion, launching this weekend aligned to the AFL Super Round.”

Etihad Stadium CEO Michael Green says, “We are delighted to have Simply Energy as a partner to power the world’s busiest multi-purpose stadium.”

Launched in 2005, Simply Energy is one of Australia’s fastest growing energy companies and provides affordable energy solutions to more than 670,000 customer accounts in Victoria, South Australia, New South Wales, the Australian Capital Territory, Queensland and Western Australia.

Simply Energy Chief Executive Officer Carly Wishart said the AFL partnership is a natural fit for the business as it continues to build its national market profile beyond the current 670,000 customer accounts.

“Australians invest a lot of energy supporting their football clubs, and energy is something we love,” Ms Wishart said.

“We want to help Australians harness and support this energy, which is why we’re now powering up the AFL. Supporters should look out for our Simply AFL Plus offer, which will give fans a free kick on your energy bill all-year round.

“Simply Energy is also partnering with Melbourne Stadium Limited, the operator of Etihad Stadium, to provide electricity and gas to the venue for the next three years.

“To celebrate the launch of our partnership and help fans to capture their energy for their team, we’re delighted to have installed the Simply Energy Scream-A-Meter at Etihad Stadium.”

The Simply Energy Scream-A-Meter will operate at the following Etihad Stadium matches:

Round 18 of the 2018 Toyota AFL Premiership Season
Friday July 20 – St Kilda v Richmond
Saturday July 21 – Essendon v Fremantle
Sunday July 22 – Carlton v Hawthorn