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Latest News

Fantasy form watch: Big boys come out to play

Stars bang out ridiculously high scores in round nine

8:44pm  May 19, 2019

BARRETT: Big guns make flag chase a race in five

The contenders flex their muscles, life gets harder for Brendon Bolton and a message for Luke Beveridge

8:28pm  May 19, 2019

Nine things we learned: 2010 Flag-pie still has what it takes

Veteran Pies tall reminds Nathan Buckley what he has to offer, plus more round nine lessons

8:25pm  May 19, 2019

Latest Videos

Were the Kangaroos robbed?

6:00am  May 20, 2019

The 10: round nine's best moments

8:32pm  May 19, 2019

Full post-match: Blues

8:29pm  May 19, 2019

Prospective Licensee Information


The AFL invites suitably qualified and experienced respondents to submit an Expression of Interest to become an Official AFL Licensee for products within the Sporting Goods, Confectionery, Accessories, Gift & Novelty, Nursery and Toys & Games, Homewares, Collectables, Stationery & Paper Categories.

Having experienced a record breaking year in 2018 across attendance, membership and participation, the AFL remains unrivalled as the premier sporting code in Australia. This significant level of awareness and continued growth offers exciting opportunities for both our licensees and fans, as we strive to deliver the most accessible, innovative and engaging licensed product experience.

To apply for the 2020 season, please download the EOI document via the link below.

AFL Consumer Products EOI - 2019 Stage 1

Applications are to be submitted by email to

Thank you and Kind Regards,
The AFL Licensing Team