Main content

AFL Prospective Licensee Information

The AFL invites suitably qualified and experienced respondents to submit an Expression of Interest to become an Official AFL Licensee for products within the Sporting Goods, Confectionery, Accessories, Gift & Novelty, Nursery and Toys & Games, Homewares, Collectables, Stationery & Paper Categories.

Having experienced a record breaking year in 2018 across attendance, membership and participation, the AFL remains unrivalled as the premier sporting code in Australia. This significant level of awareness and continued growth offers exciting opportunities for both our licensees and fans, as we strive to deliver the most accessible, innovative and engaging licensed product experience.

To apply for the 2020 season, please download the EOI document via the link below.

AFL Consumer Products EOI - 2019 Stage 1

Applications are to be submitted by email to

Thank you and kind regards,

The AFL Licensing Team