ADELAIDE will be viewed through a "fresh set of eyes", with former ACT Brumbies boss Andrew Fagan named the club's new CEO, effective from early October.
Fagan joins the Crows from the Australian Rugby Union, where was general manager of national teams, competitions and rugby operations.
Prior to his position at the ARU, the Adelaide-born 43-year-old spent eight years as CEO of the Brumbies.
He has also held a number of sports management positions at the Australian Sports Commission and Australian Institute of Sport.
Sitting alongside Crows chairman Rob Chapman on Monday, Fagan said the prospect of new challenges lured him home to South Australia.
"I'd like to think I bring a fresh set of eyes and a new set of experiences to the club," Fagan said.
"There's obviously a wealth of AFL knowledge and experience within the footy club … I'll immerse myself in that business and I think in a short time I'll be an AFL man through and through.
"But I think that I really do bring a fresh set of eyes and a fresh perspective … which I think will compliment those that already exist in the club."
The honesty that impressed Chapman during the interview stage was on full show on Monday, with Fagan claiming the club had failed to meet the expectations of its supporters in recent years.
While insisting it was "way too early" to know whether personnel changes were required, Fagan said his aim was to ensure Adelaide had the best football department in the League.
He said he aspired to make the Crows "the most respected and successful sporting club in the country".
"The club has not met the expectations of their supporter base … it's 16 years since the last flag - [that's] too many," he said.
"That was a point that was agreed and endorsed and understood very clearly by everyone on the board.
"We've got to look at the football program and ensure that we've got the best football program in the AFL – that's a controllable for me.
"In my time in rugby, in my time at the AIS, that is a controllable – you can't always control injuries, you can't control the decisions of officials but what you can control is putting the right people in the right seats.
"From that success will come."